Sr. Demand Marketer - Paid Search

Essential Job Duties

• Own the strategy, execution, and optimization of paid search programs across Google Ads, Microsoft Advertising, YouTube, Display, Discovery, Performance Max, and emerging digital acquisition channels.
• Develop and execute full-funnel acquisition strategies that drive qualified pipeline, revenue growth, and efficient customer acquisition.
• Manage significant advertising budgets while optimizing campaign performance against key business metrics including CPA, ROAS, pipeline contribution, customer acquisition cost, and revenue.
• Design and execute sophisticated testing strategies across audiences, bidding models, creative, landing pages, keyword strategy, and AI-powered campaign automation.
• Analyze campaign performance, attribution, and conversion data to identify opportunities for optimization and communicate actionable recommendations to leadership.
• Partner with Marketing Operations and Analytics to improve campaign tracking, attribution, reporting accuracy, and measurement frameworks.
• Collaborate cross-functionally with Creative, Product Marketing, Audience Marketing, Sales, and Revenue Operations to develop integrated campaigns aligned with company objectives.
• Lead quarterly planning, forecasting, budget recommendations, and paid media strategy within the broader Demand Generation organization.
• Stay current on industry trends, platform innovations, AI capabilities, and competitive insights, proactively identifying new opportunities to improve campaign performance.
• Create executive-ready presentations that communicate performance insights, strategic recommendations, and business impact to senior leadership.
• Serve as a paid search subject matter expert by sharing best practices, mentoring teammates, and helping establish scalable campaign processes and operational excellence.

What You Need to Get the Job Done

• 5+ years of experience managing B2B paid search and performance marketing programs, preferably within a SaaS organization.
• Demonstrated success owning paid acquisition strategies that consistently drive qualified pipeline growth, revenue, and measurable ROI.
• Extensive experience managing large advertising budgets across Google Ads, Microsoft Advertising, and other digital acquisition platforms.
• Deep understanding of bidding strategies, audience segmentation, keyword management, attribution models, conversion optimization, and campaign automation.
• Advanced analytical skills with the ability to synthesize complex datasets into strategic recommendations and business insights.
• Experience with marketing attribution, conversion tracking, reporting platforms, and marketing analytics tools.
• Advanced proficiency in Excel or Google Sheets, including data analysis, forecasting, and reporting.
• Strong communication and presentation skills with experience influencing cross-functional stakeholders and senior leadership.
• Prioritize initiatives, manage multiple complex projects, and thrive in a fast-paced, high-growth environment.
• Strong problem-solving mindset with a passion for experimentation, continuous optimization, and leveraging AI to improve marketing performance.
• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent professional experience required.
• Google Ads, Microsoft Advertising, or related digital marketing certifications preferred.

What Will Make Us REALLY Love You

• Experience marketing B2B SaaS, HR technology, or subscription-based software products.
• Experience with Salesforce, Marketo, Tableau, Looker, GA4, or similar marketing technology platforms.
• Strong understanding of multi-touch attribution, pipeline reporting, and revenue marketing.
• Experience optimizing landing pages and conversion rate optimization (CRO) strategies.
• Experience leveraging AI-powered advertising tools, automation platforms, and machine learning capabilities to improve campaign performance.
• Familiarity with account-based marketing (ABM) strategies and enterprise demand generation.
• Passion for staying ahead of digital advertising trends, emerging technologies, and evolving paid media best practices.

About Us

At BambooHR, we're building something different: we're building a people intelligence platform that transforms HR and sets people free to do great work! We're a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth. Here, you'll find a place that champions growth: both professional and personal, both individual and collective.

We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values-driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office.

What sets us apart isn't just what we do, but how we do it: with openness, integrity, and a shared commitment to doing the right thing. Join us in creating HR software that makes work better for everyone, while we make work better for you.