Sr. Demand Generation Manager San Francisco, CA / New York, NY / Raleigh, NC

About the role

The Sr. Demand Generation Manager at Pendo is responsible for enterprise pipeline generation as the primary measure of success. This role involves owning integrated, omnichannel campaigns across paid media, email, events, ABM, outbound, and web. The manager also builds deep relationships with enterprise Account Executives (AEs), front-line sales managers, and field marketing partners, using AI to automate workflows, enrich data, and create operational efficiencies.

Responsibilities

• Own enterprise pipeline generation as the primary measure of success.
• Build and execute omnichannel demand generation campaigns across paid media, email, events, ABM, outbound, and web.
• Develop deep relationships with enterprise AEs, front-line sales managers, and field marketing partners.
• Identify and surface insights from call recordings, deal data, and field feedback to refine campaign strategy and messaging.
• Bring field learning to the broader organization with a point of view and a plan.
• Become the internal expert on the enterprise segment.
• Use AI to build and automate campaign workflows, including account enrichment, intent-based triggers, and personalized outreach sequences.
• Own performance reporting for your segment, including pipeline contribution, program ROI, and funnel conversion rates.
• Communicate results clearly to sales, marketing leadership, and cross-functional partners.
• Identify gaps in the funnel and build creative programs to close them.
• Evolv the enterprise demand generation playbook based on performance, market signals, and sales feedback.

Requirements

• 3+ years of B2B demand generation experience, including experience building and executing integrated, multi-channel marketing campaigns.
• Demonstrated hands-on experience building with AI tools, including workflows, enrichment pipelines, and automation logic.
• Direct experience partnering with sales teams, including AEs and front-line managers.
• Proficiency in Salesforce and Marketo, with the ability to pull your own data and build your own reports.
• Strong analytical instincts and the ability to read funnel and opportunity data, identify what is broken, and translate insights into action.
• Exceptional communication skills, including the ability to write campaign copy, build a strategic brief, and present performance data to senior leadership.

Qualifications

• Must have 5+ years of B2B demand generation experience in a high-growth SaaS company with an upmarket or enterprise motion.
• Hands-on experience with Clay, Nooks, or similar AI-native prospecting and enrichment tools.
• Familiarity with intent and ABM platforms such as 6sense.
• Track record of identifying segment-level opportunities and bringing them to leadership with a point of view, rather than waiting to be asked.
• Experience working with or alongside SDR and BDR teams to align campaign strategy with outbound execution.
• Comfort operating through ambiguity with a bias toward action.

Skills

• AI-curious - genuinely rewiring how you work around AI tools.
• Builder mindset - not a maintainer.
• Strategic advisor - influence decisions, guide stakeholders, and elevate how we work.
• Discreet and confidential - treat requests for accommodations discreetly and confidentially.

Benefits

• $0 premium options for 401(k) match.
• Equity.
• Flexible time off.

Pay

The expected salary range for this role to be performed in San Francisco, CA or New York, NY is $145,400 - $175,000. The expected salary range for this role to be performed in Raleigh, NC is $132,200 - $159,000.

Schedule

This role is based in-office in San Francisco, New York, or Raleigh, with a hybrid culture where employees work 3 days per week in the office.