Sr Demand Generation Manager

Position Overview

We're hiring a Senior Growth Marketing Manager to own demand generation for FastField. This is a senior individual contributor role for someone who wants to go deep on one product, its buyers, its market, its funnel and build the engine that moves people from first awareness through trial and into closed-won revenue.

Responsibilities

• Product & Market Expertise — Become the demand team's expert on FastField's market. Know the buyers — operations managers, EHS leads, field supervisors, facilities teams — well enough to write the messaging brief yourself, identify the highest-value segments to target, and spot competitive threats before they show up in win/loss data.
• Demand Ownership — Own FastField's demand number — trial starts, trial-to-paid conversion, and pipeline sourced — and report on funnel performance with enough fluency to explain what's working, what isn't.
• Trial Funnel — Own the messaging and experience from first click through trial activation, working with Product on in-app touchpoints and with the Ops team on onboarding sequence touchpoints that move trial users through the funnel.
• Always-On Campaigns — Own FastField's evergreen programs that run across all owned channels and keep the funnel moving between launches and peak moments.
• Product Launches — Partner with Product and PMM to set the demand brief for every release, run go-to-market execution across all owned and external channels, and make sure launches generate pipeline, not just announcements.
• Product & PMM Partnership — Serve as FastField's standing marketing counterpart to Product and PMM. Show up to roadmap reviews, bring the market perspective into prioritization conversations, and flag the demand implications of what's being built before it ships.
• External Acquisition & Sponsorships — Build and manage external audience-acquisition programs — sponsored placements in industry newsletters, third-party events and sponsorships, content syndication, and media partnerships. Own the ROI reporting for external programs and partner with Sales and SDRs on lead routing and follow-up.
• Influencer & Expert Activation — Identify, recruit, and manage industry experts and influencers relevant to FastField's buyer — field operations leaders, EHS professionals, facilities and fleet managers — and produce influencer- and expert-led webinars and collaborations that build credibility and generate demand.
• Paid Media — Coordinate FastField media investments with the Paid Media team, drive the monthly creative and messaging refresh cycle, and identify new opportunities for spend efficiency and pipeline contribution.
• Webinars & Office Hours — Own FastField's webinar and office hours programs end to end — from topic selection and promotion through execution and post-event follow-up and conversion sequences.

Qualifications

• 6+ years in B2B SaaS demand generation or growth marketing, with at least some of that time owning multiple channels simultaneously rather than one function in isolation.
• Demonstrated ability to coordinate across multiple channels including paid, organic, email, and web programs — you don't need to be a specialist in all of them, but you need to be competent enough to direct and optimize across the mix.
• Strong product instincts. You can read a roadmap and translate it into demand implications. You know what messaging resonates at the top of funnel versus in a nurture sequence. You ask about buyers before you ask about budgets.
• Funnel fluency and analytical habit — you understand what's driving pipeline and what isn't, and you make decisions from data rather than from activity.
• Experience working closely with Product or PMM teams, not just receiving briefs from them.
• A track record of owning trial or freemium funnels, or other high-volume self-serve conversion motions.

Bonus Points

• Familiarity with field operations, EHS, construction, facilities, or frontline workforce software — the industries FastField serves most.
• Experience with G2 and review-site-driven demand programs.
• Working knowledge of marketing automation platforms and CRM (HubSpot, Salesforce, or similar).
• Experience using AI tools to accelerate research, content, or campaign work.