Sr Data Analyst

Crossmedia is the global media independent, committed to doing media and business guided by the principles of TRUST, REASON, and the Pursuit of HAPPINESS. Founded in NY in 2000, Crossmedia US is one of the largest minority-owned full-service media planning & buying agencies in the nation, with 500+ employees worldwide. We create innovative connections between brands and people, focusing on media transparency, objectivity, and holistic solutions. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, and Citizens Bank.

About the role

We are looking for a passionate, collaborative, and adaptable Sr. Analyst to join our Analytics group (Redbox) in a hybrid role. The team is passionate about data analysis, measurement, and storytelling, employing traditional and non-traditional methods to tackle consumer insights, audience exploration, brand health, competitive analysis, media attribution, data dashboarding, and advanced modeling. We guide clients toward holistic media effectiveness measurement, focusing on incrementality and business outcomes. You will drive analytics excellence, promote data-driven decision-making, and collaborate with New Business, Strategy, and Account Teams.

Responsibilities

• Transform raw data into engaging visuals and compelling stories, choosing the best mediums to deliver insights.
• Translate clients’ business questions into actionable measurement frameworks.
• Generate quantitative and qualitative consumer and market research, including:
  • Demographic, psychographic, and behavioral customer profiling
  • Media channel coverage, penetration, and receptivity
  • Brand health deep dives
  • Competitive analysis
• Help the media team understand historical performance, optimize budgets, and allocate resources across channels.

Requirements

• 2-3 years of experience in marketing analytics.
• Experience creating data visualizations and dashboards to support media investment decisions.
• Proficiency with media research tools: YouGov, MRI-Simmons, Scarborough, GWI (Global Web Index), Vivvix, Pathmatics, or Nielsen Media Impact.
• Hands-on experience with media measurement approaches: marketing mix modeling (MMM), multi-touch attribution (MTA), experimentation, or brand lift studies.
• Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting).
• Familiarity with programming languages (R, Python, dbt, SQL) is a plus.

This role is hybrid, requiring onsite work at our New York office with flexibility to work from home.

Pay

Salary range: $75,000–$95,000, commensurate with experience.

Benefits

• Hybrid work flexibility (in-office and remote options).
• Open/flexible PTO and annual leave policies (US & UK-specific).
• Sponsored healthcare options and agency-wide physical & mental health support.
• 401k with company match (USA) and generous pension (UK).
• Paid sabbatical at milestone anniversaries.
• Generous paid parental leave policy.
• Life milestone recognition and support.
• The Pursuit of Happiness Fund for personal and professional growth (e.g., travel, classes, fitness, development).
• Cell phone/tech reimbursement.
• Student loan payment plan (US).
• Tuition reimbursement and learning & development programs.