Sr CRM Email Marketing Specialist

We need to output HTML fragment with sections for headings where there is real content. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include only sections with real specific content. Let's parse the posting. Job title: CRM Email Marketing Specialist III. Not to repeat as heading. Job Summary: "PODS Moving and Storage is seeking a motivated, self-starting, problem-solver to fill the role of CRM Email Marketing Specialist III, primarily working on B2C consumer facing digital applications. The CRM Email Marketing Specialist III will be responsible for the day-to-day execution of B2C marketing campaigns using Salesforce Marketing Cloud. This position requires Salesforce Marketing Cloud experience primarily focused on communications of our B2C prospect base. This role requires a strong understanding of digital marketing best practices and HTML and the ability to effectively contribute to digital communication strategies to drive conversion and customer experience through innovative creative design, setup and delivery, targeting, segmentation and personalization, end-to-end testing, analysis and optimization." That's a prose summary. Could be "About the role" section. Then "Essential Duties And Responsibilities" list many bullet points. Those are responsibilities. Then "JOB QUALIFICATIONS:" includes Education & Experience Requirements etc. That's qualifications/requirements. Then "Physical Requirements" and "WORKING CONDITIONS" maybe not needed as separate sections unless they have real content. Could be part of "Requirements" or "Skills"? But we have headings for Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have salary range: "The base salary range for this position is $$81,600.00 - $105,500 annually." So we can include Pay section. Benefits: "In addition to base pay, employees may be eligible for a comprehensive benefits package, incentive compensation, and other company-sponsored programs." That's benefits content. Schedule: Not explicitly mentioned; there is "Regular business hours with occasional additional hours as needed to meet business deadlines." That's schedule info. So we can include Schedule section. We also have remote eligibility: "This position is eligible to be remote for the right candidate." Could be part of About the role or maybe a separate section? Not in headings list. Could be included in About the role. We need to avoid boilerplate: remove EEO, disclaimer, etc. We need to use

• for any list of duties/requirements/benefits. So responsibilities list as
  • . Qualifications list as
    • . Benefits list maybe as
      • . Skills maybe as
        • if we have list. We need to decide which sections to include. Potential sections: - About the role (summary) - Responsibilities (essential duties) - Requirements (maybe education/experience) - Qualifications (maybe certifications, preferred) - Skills (technical skills like HTML, CSS, SQL, AMPscript, etc.) - Benefits - Pay - Schedule We must not create sections with filler like "commensurate with experience". We have actual content. Let's extract content. About the role: combine the first paragraph and maybe remote eligibility. Responsibilities: list each duty from "Essential Duties And Responsibilities". Let's list them: - Expertise in Salesforce Marketing Cloud to support B2C business - Design, build and refine workflows using Salesforce Marketing Cloud platform inclusive of Email Studio, Journey Studio, Advertising Studio that support internal and external digital campaigns and ongoing requests from the business - Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives - Collaborate with cross-functional teams to coordinate featured assets and content - Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.) - Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects - Support digital acquisition and data capture strategies, as well as audience list and database management and integrations - Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing - Utilize HTML, CSS, SQL and/or AMPscript to develop customized email templates and landing pages that maintain PODS brand and style guidelines - Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement - Perform QA testing to ensure links, images, segmentation lists and dynamic content function properly and email renders accurately across various email clients - Measure and improve performance characteristics such as open rate, click-through rates and content engagement using A/B testing and various other methods - Monitor and respond to email deliverability issues and ensure adherence to email compliance and spam regulations (CAN-SPAM) - Analyze email campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations - Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform That's a list. Requirements: Education & Experience Requirements: - Enterprise level experience with Salesforce.com, Pardot and Salesforce Marketing Cloud required - Bachelor’s degree required, preferably in marketing, communications or related field - 4-7 years of experience in email marketing/digital design with a marketing automation system required - Salesforce Marketing Cloud email certification preferred - Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus - Knowledge of email marketing best practices and industry best practices. - Ability to think critically, identify solutions and deliver recommendations based on data and analysis. - Understanding of concepts/terms such as: ISP, URL, CAN-SPAM Act, Deliverability, etc. - Proven ability to organize multitude of tasks, projects and information simultaneously - Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment with minimum supervision - Must be able to work independently and also be team-oriented, reliable and dependable - Strong initiative, creative thinking, attention to detail and work ethic Also remote eligibility maybe. Qualifications: Might overlap with requirements; but we can separate: maybe "Qualifications" includes certifications preferred etc. But we already have certification in requirements. Could combine. But we need to follow instruction: Use headings only when posting has real specific content. We have content for each. We could have: - About the role - Responsibilities - Requirements - Qualifications - Skills - Benefits - Pay - Schedule But we might be duplicative. However it's okay as long as each has content. Let's assign: About the role: summary paragraph + remote note. Responsibilities: the list of duties. Requirements: education/experience, years, degree, etc. Qualifications: maybe certifications preferred, knowledge of best practices, ability to think critically, etc. But many of those are also in requirements. Could split: Requirements = hard requirements (education, experience, technical). Qualifications = preferred/certifications, soft skills. Skills: technical skills like HTML, CSS, SQL, AMPscript, etc. Benefits: comprehensive benefits package, incentive compensation, other company-sponsored programs. Pay: salary range. Schedule: regular business hours with occasional additional hours as needed. Let's extract each. About the role: "PODS Moving and Storage is seeking a motivated, self-starting, problem-solver to fill the role of CRM Email Marketing Specialist III in our Marketing Department! This position is eligible to be remote for the right candidate. Job Summary PODS Moving and Storage is seeking a motivated, self-starting, problem-solver to fill the role of CRM Email Marketing Specialist III, primarily working on B2C consumer facing digital applications. The CRM Email Marketing Specialist III will be responsible for the day-to-day execution of B2C marketing campaigns using Salesforce Marketing Cloud. This position requires Salesforce Marketing Cloud experience primarily focused on communications of our B2C prospect base. This role requires a strong understanding of digital marketing best practices and HTML and the ability to effectively contribute to digital communication strategies to drive conversion and customer experience through innovative creative design, setup and delivery, targeting, segmentation and personalization, end-to-end testing, analysis and optimization." We can trim duplication but keep all substantive info. Responsibilities list as above. Requirements: Education & Experience Requirements: - Enterprise level experience with Salesforce.com, Pardot and Salesforce Marketing Cloud required - Bachelor’s degree required, preferably in marketing, communications or related field - 4-7 years of experience in email marketing/digital design with a marketing automation system required Maybe also "Must be able to work independently and also be team-oriented, reliable and dependable" but that's more skill. Qualifications: maybe: - Salesforce Marketing Cloud email certification preferred - Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus - Knowledge of email marketing best practices and industry best practices. - Ability to think critically, identify solutions and deliver recommendations based on data and analysis. - Understanding of concepts/terms such as: ISP, URL, CAN-SPAM Act, Deliverability, etc. - Proven ability to organize multitude of tasks, projects and information simultaneously - Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment with minimum supervision - Must be able to work independently and also be team-oriented, reliable and dependable - Strong initiative, creative thinking, attention to detail and work ethic Skills: maybe list of technical skills: HTML, CSS, SQL, AMPscript, Salesforce Marketing Cloud, Email Studio, Journey Studio, Advertising Studio, Google Analytics, URL shortening utilities, etc. But we already have many in responsibilities. Could still list. But we need to avoid duplication? Not prohibited. It's okay. Benefits: "In addition to base pay, employees may be eligible for a comprehensive benefits package, incentive compensation, and other company-sponsored programs." Pay: "The base salary range for this position is $$81,600.00 - $105,500 annually. Actual compensation will be determined based on factors such as skills, experience, qualifications, geographic location, and business needs." Schedule: "Regular business hours with occasional additional hours as needed to meet business deadlines." Also mention "Office or hybrid work environment using standard office equipment." That's working conditions but could be part of schedule? Not needed. We'll output HTML fragment with sections. Make sure to use

          for each section heading. Use

          for prose. Use

          • for lists. We must not include any extra markdown or html tags like etc. Let's craft. First section: About the role.

            About the role

            PODS Moving and Storage is seeking a motivated, self-starting, problem-solver to fill the role of CRM Email Marketing Specialist III in our Marketing Department! This position is eligible to be remote for the right candidate. The CRM Email Marketing Specialist III will be responsible for the day-to-day execution of B2C marketing campaigns using Salesforce Marketing Cloud, primarily working on B2C consumer facing digital applications. This role requires Salesforce Marketing Cloud experience focused on communications of the B2C prospect base, a strong understanding of digital marketing best practices and HTML, and the ability to contribute to digital communication strategies that drive conversion and customer experience through innovative creative design, setup and delivery, targeting, segmentation and personalization, end-to-end testing, analysis and optimization.

            Second: Responsibilities.

            Responsibilities

            • Expertise in Salesforce Marketing Cloud to support B2C business
            • Design, build and refine workflows using Salesforce Marketing Cloud platform inclusive of Email Studio, Journey Studio, Advertising Studio that support internal and external digital campaigns and ongoing requests from the business
            • Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives
            • Collaborate with cross-functional teams to coordinate featured assets and content
            • Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.)