Sr. Creative Strategist, AWS Support Studio, AWS Support Studio
About the role
AWS Support Studio is the creative engine for AWS Support. We produce video, digital, and social content that enables customers and shapes how the world experiences AWS Support. We are at an inflection point where generative AI is fundamentally changing what's possible in content production, and we need a strategic leader to connect business problems to creative solutions at scale.
Responsibilities
Own the strategic creative vision for Support Studio. Translate business objectives into creative strategies with clear success metrics.
Partner with the AWS Social Media Team to develop social-first content strategies that build brand trust and shape public perception of AWS Support across social channels.
Lead strategy for creative experiences that showcase the value proposition of premium AWS Support tiers — in-console, product marketing, and customer success storytelling.
Evaluate and scale generative AI tools to augment creative production. Exercise judgment on where AI adds value versus where human craft remains essential. Build frameworks for AI-human collaboration.
Define the quality bar for AI-generated creative. Ensure outputs meet brand standards and earn customer trust.
Quantify creative impact on revenue and support outcomes. Build measurement infrastructure from the ground up — attribution models, A/B testing, and creative effectiveness frameworks.
Influence without authority across a matrixed organization. Secure alignment through compelling logic and stakeholder empathy.
Work with producers on strategic thinking. Translate data insights into creative briefs and shared decision-making frameworks.
Define what an AI-augmented creative team looks like at AWS Support. Roadmap team capabilities and assess AI readiness across workflows.
Qualifications
5+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
Bachelor's degree
4+ years of social/content distribution strategy experience
Experience in building and driving adoption of new tools
Experience using data and metrics to determine and drive improvements
Experience communicating results to senior leadership, or experience in solving complex business challenges by delivering accurate and timely financial models, analysis, and recommendations that have a proven impact on business (e.g., financial savings, operational improvements, or customer benefits)
Experience designing, planning, and delivering content projects
Preferred Qualifications
Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience managing multiple projects and meeting aggressive deadlines
Experience with cloud computing or web services or related areas
Experience in production and post production
Experience leading creative transformation initiatives (e.g., scaling AI in creative workflows, restructuring teams around new capabilities, designing agentic workflows)