Sr. Creative Strategist

We need to output HTML fragment only, with sections for headings where content exists. Must not repeat job title. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have content: Position Overview (maybe "About the role")? The posting includes "Position Overview" paragraph. That could map to "About the role". Also "Key Responsibilities" -> Responsibilities. "Requirements" -> Requirements. There's also "About Us" and "Why BMG360?" which could be maybe "About the company" but not in allowed headings; we could maybe put under "About the role"? But we should only include sections when posting has real specific content. We have content for About the role (position overview). Responsibilities (key responsibilities). Requirements (list). There's also "Bonus:" which could be considered Skills? Actually "Bonus:" includes experience with Adobe Premiere etc. That could go under Skills. Also "About Us" and "Why BMG360?" could be considered "About the role"? Not exactly. But we could create a section "About the role" that includes position overview plus maybe about us? However instructions: Prefer a few substantive sections over many thin ones. So we could combine About Us and Why BMG360 into "About the role" or maybe a separate "About the company" but not allowed heading. So we stick to allowed headings. We have no explicit Pay, Benefits, Schedule. So we omit those sections. We need to use

• for any list of duties/requirements/benefits. So responsibilities list items should be
  • . Requirements list also
    • . Bonus maybe also list. We must preserve ALL substantive information, not invent or summarize away detail. Remove boilerplate: equal opportunity employer etc. Also remove "Compensation is commensurate with experience." That's boilerplate? It's a statement about pay but it's vague; we should not create Pay section because it's not specific. Also we should remove that line. We need to keep the rest: Position Overview paragraph, Key Responsibilities bullet points (the paragraphs under each subheading). Actually the responsibilities are given as headings with paragraphs. We need to convert to list items? The instruction: Use
      • for any list of duties/requirements/benefits. The responsibilities are not explicitly a list but they are separate paragraphs under headings. Could treat each responsibility heading as a list item? Might be better to keep as

        for prose. But they said use

        • for any list of duties/requirements/benefits. The responsibilities could be considered a list; we can make each bullet as
        • . However we need to preserve all substantive information; we can convert each responsibility heading and its description into a list item containing the heading bold? But we cannot add extra formatting not in original? We could keep as

          but then not following instruction. Safer to make each responsibility as

        • with the heading bolded maybe using . But we must not invent formatting? Using is okay. Let's parse responsibilities: - Creative Strategy & Concepting: includes several sentences: "Develop short-form, direct-response creative concepts for paid social (5-45 sec videos, UGC, statics, hooks, angles).Write clear, compelling creative briefs that provide direction for editors, designers, UGC creators, and production teams.Partner with creative leads to brainstorm campaign ideas, messaging angles, and new performance-driven tests." - Research & Insights: "Conduct competitive analysis, trend mapping, and audience research to identify insights and whitespace opportunities.Analyze consumer behavior patterns to inform messaging frameworks and creative directions.Monitor platform trends and evolving best practices across Meta, TikTok, YouTube, and emerging channels." - Messaging & Narrative Development: "Craft brand-aligned messaging frameworks, value props, and narrative arcs across different creatives.Help shape the tone, structure, and positioning for new campaigns, product launches, and seasonal pushes." - Cross-Functional Collaboration: "Work alongside designers, editors, copywriters, and media buyers to ensure creative aligns with performance objectives.Assist in developing branded pitch decks, mockups, and concept presentations for internal use and client pitches." - Performance Optimization: "Participate in creative reviews using data to understand what’s performing and why.Recommend iterative tests, new angles, refreshed hooks, and optimization opportunities for ongoing campaigns.Support in tracking asset performance and codifying learnings into future creative strategies." - Production & Execution (As Needed): "Assist in sourcing and managing UGC creators, influencers, and third-party production partners.Help with simple shoots of client products (unboxings, demos, tabletop).Ingest footage, organize assets, and collaborate with editors to ensure high-quality, on-brand deliverables." We'll make each as
        • with the heading as maybe. Requirements list: bullet points: - 3-5 years of paid social creative strategy experience, ideally in direct response or performance marketing. - Strong understanding of Meta, TikTok, and YouTube ad creative best practices. - Ability to identify high-performing hooks, story structures, and value propositions. - Comfortable evaluating creative performance using high-level analytics. - Proven ability to think conceptually and creatively MUST be a creative thinker. (This sentence is weird; keep as is.) - Excellent communication and presentation skills. - Ability to manage multiple projects simultaneously and work both independently and collaboratively. Bonus: list: - Experience with Adobe Premiere, Photoshop, or simple motion editing - Experience working at a creative, media, or performance agency - Familiarity with UGC workflows, creator sourcing, or production - Experience in videography or motion graphics is a plus We could treat Bonus as part of Skills or Requirements? Could make a Skills section with these bonus items. But we have no explicit Skills heading in posting; but we could create Skills section for bonus items. However instruction: Prefer a few substantive sections over many thin ones. Could combine Requirements and Skills into one Requirements section? But we have separate headings allowed: Requirements, Qualifications, Skills. We have Requirements content; we could put bonus under Skills. That seems reasonable. Thus sections:

          About the role

          Position Overview paragraph.

          Responsibilities

          • ...
          ...

          Requirements

          • ...
          ...

          Skills

          • ...
          ...
          We must not include Pay/Benefits/Schedule. We must remove boilerplate: equal opportunity employer lines, "We are an equal opportunity employer..." etc. Also remove "Compensation is commensurate with experience." Also remove "About Us" and "Why BMG360?" maybe we could incorporate into About the role? But we already have position overview; we could add a paragraph about company after position overview? But that would be adding content not originally under About the role? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we must keep the About Us and Why BMG360? content somewhere. If we don't create a section for it, we could append to About the role as additional paragraphs. That's permissible because we are not inventing a section; we are just adding more prose to About the role. That seems okay. Thus About the role will contain: - Position Overview paragraph. - About Us paragraph(s). - Why BMG360? paragraph(s). We must ensure we don't include the equal opportunity line. Let's extract About Us text: "BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements across TV, audio, digital and direct mail. With recent acquisitions of a leading paid search and social firms, we are expanding our offerings and capabilities and are poised to become a powerhouse. Our data-driven systems deliver fixed cost leads so clients can grow their businesses rapidly and with minimal risk. From creative development to analytics, media strategy to revenue optimization, BMG360 has the expertise and knowledge to fit together all of the pieces of a successful direct response campaign and deliver powerful and profitable results." Why BMG360? text: "BMG360 has been a leader in the industry since 2003, and we are growing exponentially.This staggering growth provides our employees with unparalleled opportunities to play a role in shaping the company’s direction. Each employee plays an integral role in the evolution of BMG360 so company-wide transparency is paramount. Leadership is committed to making sure the entire team knows how the company is performing in relation to our annual goals, what challenges we are facing as a company and what opportunities are on the horizon. We pride ourselves on fostering a fun and fast-paced environment to work and grow your career. At BMG360 you’ll have the opportunity to work as part of a close-knit team, working towards a common goal." We need to ensure we keep the content exactly, but we can adjust spacing. We'll keep as paragraphs. Now produce HTML. We'll output:

          About the role

          Position Overview We are seeking a curious, driven Sr. Creative Strategist to support the development of high-performing, social-first creative for our portfolio of direct-to-consumer and e-commerce brands. This role blends creative strategy, paid-social insights, and light hands-on production to help shape concepts that convert across Meta, TikTok, YouTube, Google Demand Gen, and more. You’ll help research, ideate, script, and build briefs that guide designers, copywriters, User Generated Content (UGC) creators, and editors, ensuring every concept ladders up to performance goals. If you understand what makes people stop scrolling, why they buy, and how creative is the new targeting, you’ll thrive here.

          BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements across TV, audio, digital and direct mail. With recent acquisitions of a leading paid search and social firms, we are expanding our offerings and capabilities and are poised to become a powerhouse. Our data-driven systems deliver fixed cost leads so clients can grow their businesses rapidly and with minimal risk. From creative development to analytics, media strategy to revenue optimization, BMG360 has the expertise and knowledge to fit together all of the pieces of a successful direct response campaign and deliver powerful and profitable results.

          BMG360 has been a leader in the industry since 2003, and we are growing exponentially.This staggering growth provides our employees with unparalleled opportunities to play a role in shaping the company’s direction. Each employee plays an integral role in the evolution of BMG360 so company-wide transparency is paramount. Leadership is committed to making sure the entire team knows how the company is performing in relation to our annual goals, what challenges we are facing as a company and what opportunities are on the horizon. We pride ourselves on fostering a fun and fast-paced environment to work and grow your career. At BMG360 you’ll have the opportunity to work as part of a close-knit team, working towards a common goal.

          Then Responsibilities ul. We need to ensure we don't duplicate lines. We'll copy each responsibility paragraph exactly as given, but we need to ensure punctuation spacing. Let's copy each: Creative Strategy & Concepting: "Develop short-form, direct-response creative concepts for paid social (5-45 sec videos, UGC, statics, hooks, angles).Write clear, compelling creative briefs that provide direction for editors, designers, UGC creators, and production teams.Partner with creative leads to brainstorm campaign ideas, messaging angles, and new performance-driven tests." Note there is no space after periods before next sentence; we keep as is. Research & Insights: "Conduct competitive analysis, trend mapping, and audience research to identify insights and whitespace opportunities.Analyze consumer behavior patterns to inform messaging frameworks and creative directions.Monitor platform trends and evolving best