Sr. Creative Strategist

About the role

BBC StoryWorks is the commercial content studio of BBC Global News & Streaming, part of BBC Studios — the commercial arm of the BBC. The studio builds on the BBC’s award-winning expertise in film, video, written journalism, and innovative digital content to create compelling branded campaigns for a desirable North American and global audience. Custom content solutions amplify advertisers’ messaging while aligning with BBC.com brands including BBC Culture, BBC Earth, BBC Business, BBC Innovation, BBC Travel, BBC Sport, Top Gear, and Bluey.

As a Senior Creative Strategist, you will drive strategic storytelling and campaign development across the Americas. You will lead branded content ideation, shape major client pitches, and serve as post-sale creative director for projects you sell through, ensuring a clear throughline from pitch to execution. You will also push content innovation across established formats — video, audio, articles, ad-funded programming (AFP), web experiences — to craft distinctive, audience-led campaigns that deliver value for brand partners and BBC audiences alike. Ideal candidates are fluent in platform-specific storytelling and bring deep experience across sectors such as Technology, Finance, Travel, Auto, and Sport.

Responsibilities

• Lead creative ideation for branded content programs that align with the BBC’s editorial voice and meet advertiser objectives.
• Collaborate closely with cross-functional teams — sales, marketing, editorial, design — to develop and present standout pitch decks and proposals for RFPs and proactive campaigns, leveraging research, audience insights, and market trends.
• Guide development of branded and AFP concepts in Technology, Finance, Travel, and Health verticals, bringing subject-matter fluency and brand insight to the creative process.
• Act as creative lead post-sale, working with producers, project managers, and external partners to bring sold-in concepts to life with excellence and consistency.
• Partner with project management and production teams to develop detailed campaign plans, budgets, timelines, and deliverables.
• Embrace platform-first content strategies across social media platforms (YouTube, LinkedIn, Instagram, TikTok, and emerging formats), developing ideas specifically designed for each — not just versioning.
• Support junior creative team members with feedback, storytelling frameworks, and best practices.
• Collaborate globally with BBC StoryWorks teams in London, APAC, and EMEA to share ideas and refine creative standards.
• Contribute to internal documentation and creative resources such as case studies, talent lists, and storytelling playbooks.

Requirements

• 6+ years of relevant experience in branded content, social media content, content marketing, creative strategy, or related roles — ideally within a digital publisher, branded content studio, or agency.
• Background or education in marketing, brand strategy, creative writing, journalism, or related disciplines is a plus.
• Comprehensive expertise in branded content across video, editorial, podcast, social, and experiential formats across verticals such as Technology, Finance, Travel, and Health.
• Branded content fluency with the digital media landscape, ad sales processes, and KPIs that matter to brands.
• Experience working within or adjacent to a news environment, including navigating editorial compliance and collaborating with legal, compliance, and editorial teams to meet regulatory and brand standards.
• Adept at leveraging insights, audience research, data analytics, and platform trends to inform and shape innovative content strategies.
• Curiosity, creativity, and a collaborative spirit with a passion for meaningful, impactful storytelling.
• Self-motivated, highly organized, open to feedback, and thrives in fast-paced, evolving environments with a sense of humor that makes you a great team player.

Pay

The anticipated annual base salary range for this position is $110,000 – $128,000. Actual base salary depends on qualifications, years of relevant experience, specific and unique skills, level of education, certifications or professional licenses held, and geographic location.

Benefits

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Work/life balance
• Free Retirement Consulting to All Employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement