Sr Conversation Designer

Caring is one of United’s most important principles. And no one exemplifies that more than our Customer Contact Center team, who helps our customers with everything from booking and managing reservations, to questions about their travel, MileagePlus accounts, and so much more! Are you a people person? Do you get fulfillment from helping others? Then join a team that cares for our customers and makes a positive impact on their travel experience, every single day. Job Overview And Responsibilities The Conversation Designer owns the user experience (UX) architecture, persona, and linguistic logic for all customer-facing automated channels arcorss voice, digital chat, and messaging. They will design intuitive, empathic, and highly structured multi-turn dialogue flows that guide customers seamlessly to full resolution without human intervention. By blending psychology, creative writing, and system logic, they will translate complex business policies and transactions into simple, conversational interactions that maximize resolution while managing error states and complex user inputs. They need to be customer-obsessed to create experiences that customers love to use. Architect, diagram, and design conversational interactions, logic trees, fallback behaviors, and state-machine flows for both voice and digital channelsShould be low-effort paths for complex customer intents, ensuring automated journeys are structured to achieve full resolution within the channel with high CSATCraft all user-facing interactions, ensuring automation tone, vocabulary, and personality are consistent with the brand voiceWrite optimized, natural prompts for voice and chat/messaging channels that are universally understood, concise, and inclusivePartner with Product Managers to continuously audit and optimize the Natural Language Understanding (NLU) modelReview real user utterances to design slot-filling parameters, synoyms, entity classifications, and validation prompts that prevent the automation from misunderstanding the customerDesign conversational architecture for graceful human hand-offs including when to transition to a live agent, ensuring the customer feels supported and that all accumulated context is packaged cleanly for the receiving live agent to reduce the need for the customer to repeat information they’ve already sharedConduct rigorous user testing and audit conversationsIdentify when language ambiguity, robotic/awkward phrasing, or logic dead-ends cause customers to abandon automated paths or request a live representative prematurelyEstablish and maintain the enterprise Conversational Design Style Guide and design system pattern librariesStay ahead of emerging design trends (such as generative AI prompting vs deterministic flows) and mentor piers and other junior associates across the organization What’s Needed To Succeed (Minimum Qualifications) Bachelor's degree or related experienceLinguistics, computational linguistics, congitive science, human-computer interaction (HCI), technical writing, creative writing, psychology, or related field focusing on language structure and human behaviorDemonstrated conversational designs, flow diagrams, prompt copywriting variations, and measurable improvement in automation resolution or user completion rates2+ years of hands-on experience designing conversational interfaces, automated voice systems, chat applications, or virtual assistant workflowsAbility to write clear, concise, and empathetic dialogue. Mastery of fundamental difference between writing for voice(pacing, breathing, phrasing) vs writing for chat (mobile screens, chat UI, buttons, rich media)High proficiency using visualization and design mapping tools to build complex, conditional branching logic, user interruptions and non-linear pathsExpert knowledge of how to design ‘conversational repair’ sequences (progressive re-prompting, slot-recovery, context management) to guide a misunderstood or confused customer back on trackDeep understanding of human cognitive limitations during automated service interactions – knowing exactly how much information to give a user in a single turn to prevent frustration or abandonmentFamiliarity with Generative AI concepts and prompt writingExposure to AI platforms such as Copilot, ChatGPT, Gemini, Claude, Perplexity, and NotebookLMMust be legally authorized to work in the United States for any employer without sponsorshipSuccessful completion of interview required to meet job qualificationReliable, punctual attendance is an essential function of the position What will help you propel from the pack (Preferred Qualifications): Master's degree or related experienceAdvanced specialization in computational linguistics, HCI, or digital interaction designCertificate from conversational design institute or platform-specific conversational build certification3+ Experience designing both voice/auditory user interfaces and written digital chat/messaging interfaces within a high volume contact center of customer service frameworkUnderstanding of how to design system prompts and dynamic response parameters for LLMs, blending standard deterministic (rule-based) scripts with flexible generative responses while maintaining strict guardrailsFamiliarity with designing experiences where a customer may be using voice and text simultaneously (e.g, viewing/interacting with a mobile screen while interacting with a smart voice assistant)Understanding of regional idioms, syntax variations, and slang patterns to ensure conversational models remain highly inclusive and accurate across divers customer demographicsHands-on experience using AI tools in projects, internships, or work environment.Knowledge of automation platforms such as Power Automate, Copilot Studio, Zapier, or n8n Equal Opportunity Employer https://www.umsystem.edu/ums/hr/eeo. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, or protected veteran status, or any other status protected by applicable state or federal law.