Sr. Content Marketing Specialist
Job Description
The Senior Content Marketing Specialist is a key contributor to Vertafore’s marketing initiatives, driving engagement and growth through high-performing, strategically aligned content. As part of the Carrier Demand Generation Marketing team, this role plays an important part in the full content lifecycle—from ideation and storytelling to creation and optimization across channels.
Core Requirements And Responsibilities
Implement content strategy: Support the development and delivery of a content strategy that engages and educates our carrier audience across all stages of the buyer's journey.
Create compelling, results-driven content: Write, edit, and optimize copy across ads, emails, blogs, presentations, reports, eBooks, scripts, infographics, webpages, and landing pages.
Contribute to visual storytelling: Partner with the creative team to guide content design that captures attention, builds trust, and drives action.
Optimize content performance: Use data and analytics to evaluate performance, identify opportunities, and improve content effectiveness.
Manage content projects: Coordinate timelines, stakeholders, and deliverables to support successful delivery of content initiatives that are on time and on brand.
Audit and enhance existing content: Review and optimize existing assets, identify gaps, and repurpose content to maintain relevance and performance.
Stay informed on trends: Monitor industry insights, competitor activity, and emerging topics to inform content and inspire new ideas.
Maintain brand voice and quality: Ensure consistency in tone, message, and storytelling across all content.
Collaborate cross-functionally: Work closely with SMEs, product marketing, demand generation, digital, and design to align content with campaigns and strategic priorities.
Qualifications
Demonstrated experience contributing to content strategy and delivery in B2B SaaS marketing.
Strong writing and storytelling skills, with the ability to simplify complex concepts.
Detail-oriented, highly organized, and committed to high-quality deliverables.
Collaborative mindset with strong cross-functional communication skills.
Experience using project management tools (e.g., Wrike, Asana) to coordinate workflows, manage timelines, and ensure successful delivery of cross-functional content initiatives.
Strong understanding of SEO best practices and how to craft, structure, and optimize content for discoverability across both traditional search engines and AI/LLM-driven search environments.
Solid understanding of the buyer’s journey and the role of content at each stage.
Ability to follow brand guidelines for tone and voice.
Data-informed approach with a willingness to test, learn, and optimize.