Sr. Content Marketing Manager

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a consumer-facing environment.

Responsibilities

• Lead integrated marketing campaigns from strategy through execution for the company launches and moments
• Develop go-to-market strategies across various channels including owned and earned media
• Write clear creative and strategy briefs that drive campaign work
• Collaborate cross-functionally with diverse teams to align priorities for campaign execution
• Build relationships with instructors for co-marketing and campaign alignment
• Utilize audience insights and performance data to optimize marketing strategies
• Support on-set production for campaigns to ensure creative consistency
• Evolve campaign development through innovative tools and experimentation

Qualifications

• 7+ years of experience in integrated marketing or related fields leading complex cross-functional campaigns
• Proven ability to create integrated go-to-market strategies that drive measurable business impact
• Strong strategic thinking and storytelling capabilities with experience writing positioning frameworks
• Exceptional collaboration and stakeholder management skills across various teams
• Experience working with talent or creators in fast-paced environments
• Deep understanding of culture and consumer trends for effective storytelling
• Curiosity about emerging technologies, particularly AI-enabled marketing workflows
• Excellent project management and communication skills

Benefits

• Comprehensive medical, dental, and vision benefits
• Flexible Paid Time Off (PTO)
• Equity options for employees
• Commitment to competitive compensation based on industry standards

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $154,000 – $185,000 annually