Sr. Content Marketing Manager

This role offers the opportunity to lead and scale a content marketing function within a fast-growing technology environment. The Sr. Content Marketing Manager will own the content strategy, website performance, editorial operations, and full content lifecycle. You will transform expert knowledge into compelling resources that educate specialized audiences and support business growth. The position combines strategic planning with hands-on execution, requiring strong editorial judgment, SEO expertise, and operational discipline.

About the role

You will collaborate with product, sales, and subject matter experts to create content that drives awareness, engagement, and pipeline impact. This is an ideal opportunity for a content leader who enjoys building repeatable systems, leveraging AI, and optimizing every stage of the buyer journey.

Responsibilities

• Own the website strategy and performance, serving as the primary owner of content updates, optimization, user experience improvements, and ongoing improvements.
• Partner with internal teams and external development resources to prioritize and deliver website enhancements.
• Manage the content roadmap and editorial calendar based on audience needs, market opportunities, search demand, and buyer journey stages.
• Identify content gaps and develop strategies that improve awareness, consideration, conversion, retention, and expansion.
• Coordinate content creation with internal subject matter experts, customers, partners, and external contributors.
• Edit, refine, and transform expert insights into high-quality assets including articles, videos, case studies, solution briefs, whitepapers, webinars, newsletters, and sales resources.
• Build a connected content ecosystem where each asset supports broader marketing and revenue objectives.
• Manage and develop a Marketing Specialist, providing coaching, prioritization, and support to improve team performance.
• Establish AI-powered workflows that increase content efficiency while maintaining quality, accuracy, and brand voice.
• Lead SEO, AEO, and GEO initiatives across digital channels to improve visibility in traditional search engines and AI-powered platforms.
• Conduct keyword research, optimize content structure, improve metadata, and implement strategies that increase discoverability.
• Repurpose high-value content into multiple formats, including social posts, email campaigns, videos, and sales enablement materials.
• Optimize landing pages, calls-to-action, messaging, and conversion paths through testing and performance analysis.
• Measure content effectiveness through metrics such as organic growth, rankings, engagement, conversions, marketing-qualified leads, and revenue contribution.
• Use insights and reporting to continuously improve content strategy and prioritize future initiatives.

Requirements

• 7+ years of experience in B2B content marketing, preferably within a fast-paced startup, scale-up, SaaS, cybersecurity, technology, or enterprise software environment.
• Proven experience managing and developing team members or direct reports.
• Demonstrated ownership of a company website, including content strategy, optimization, collaboration with developers, and performance improvements.
• Experience creating and managing editorial calendars aligned with target audiences, industries, use cases, and buyer journey stages.
• Strong experience working with subject matter experts and transforming technical expertise into customer-focused content.
• Advanced SEO knowledge, including technical SEO, keyword strategy, content architecture, and optimization best practices.
• Familiarity with AEO and GEO strategies and experience improving visibility in AI-driven search experiences.
• Hands-on experience using AI tools for content creation, editing, personalization, and workflow optimization.
• Strong analytical mindset with experience measuring content impact through traffic, rankings, conversions, and pipeline contribution.
• Exceptional writing and editing skills with the ability to create, refine, and optimize content independently.
• Strong project management abilities with experience managing multiple projects, deadlines, and stakeholders simultaneously.
• Ability to introduce new ideas, improve processes, and confidently present recommendations to leadership.
• Experience with tools such as Google Analytics, Google Search Console, Google Tag Manager, WordPress, SEMrush, Asana, Zoom, Google Workspace, content management platforms, and AI productivity tools.
• Excellent communication, collaboration, and organizational skills.

Benefits

• Competitive salary range of $130,000 - $150,000 USD, plus bonus eligibility and equity opportunities.
• Comprehensive medical, dental, and vision insurance coverage.
• Flexible paid time off policy.
• 401(k) program.
• Stock options.
• Fully remote work opportunity within the United States.
• Opportunity to build and scale a strategic content marketing function with significant ownership.
• Collaborative environment focused on innovation, transparency, and continuous improvement.
• Career growth opportunities within a mission-driven technology organization.
• Inclusive workplace culture that values diverse perspectives and encourages employees to contribute their ideas.