Sr. Communications & Email Marketing Associate

About the role

Founded in 2017, NinjaHoldings works to give everyday Americans better access to financial services than traditional institutions typically provide. Through our CreditNinja and NinjaCard brands, we offer digital banking and lending products designed for consumers often overlooked, paired with incentives that support long-term financial improvement. Our Edge brand extends this expertise to other companies, providing underwriting, fraud detection, and analytics services. Headquartered in Chicago with a distributed global workforce, we are a lean, growing organization committed to advancing consumer finance in the US.

NinjaHoldings is seeking a highly skilled and results-driven Sr. Communications & Email Marketing Associate to develop, execute, and optimize email, SMS, and push campaigns. As the owner of customer communications, you will manage the full lifecycle, including strategy, building and QA, execution, and reporting. You will use data-driven insights to optimize segmentation, improve deliverability, and maximize customer conversion and retention. The ideal candidate is highly detail-oriented and analytical, with a willingness to take on meaningful ownership and day-to-day autonomy.

Responsibilities

• Build and execute email, SMS, and push marketing campaigns to drive new customer acquisition, retention, and engagement
• Support day-to-day tasks including, but not limited to:
  • developing, launching, analyzing and iterating on A/B tests to improve the overall customer experience
  • Debug technical issues related to HTML/CSS, journeys, lists, and other aspects of email execution
  • Monitor and maintain email deliverability, reduce spam complaints, and improve open and click-through rates
  • Build and maintain dashboards to investigate anomalies and monitor and report on performance
  • Utilize competitive marketing research and product intelligence to understand the competitive landscape
  • Collaborate with our PM and engineering teams to create requirements and assist with the development of marketing-related features

Requirements

• 4+ years of experience in email, CRM, or lifecycle marketing, preferably in financial services or other highly regulated industries
• Proficiency in multichannel marketing platforms such as Iterable, Braze, Marketo, or similar automation tools
• Strong technical skills including knowledge of HTML/CSS and working with SQL for querying relational databases
• Advanced analytical skills with the ability to interpret complex datasets and translate insights into actions
• Experience in A/B testing, multivariate testing, and journey optimization
• Proven experience with project management, including the ability to prioritize tasks and adapt to shifting business priorities
• Comfortable leveraging AI tools to improve workflow efficiency and campaign quality
• Exceptional written communication skills, strong sense of