Sr. CMF/Color Designer
YETI · Austin, TX · 1 wk ago
Art & CreativeFull-time
Key Responsibilities
- Define and lead the CMF/color strategy for the Soft Cooler category, aligning with brand vision and consumer insights.
- Translate macro trends into actionable seasonal palettes and product-level color applications.
- Drive innovation in CMF design through exploration of new materials, finishes, and technologies.
- Balance creative direction with commercial impact to ensure optimal execution across product lines.
- Represent CMF in cross-category and core team meetings, influencing product strategy and development.
- Partner with Industrial Design, Product Management, Marketing, and Development to ensure cohesive execution.
- Champion the CMF design POV across the organization, advocating for design excellence and consumer relevance.
- Lead CMF design from concept through pre-production, ensuring feasibility and brand alignment.
- Create detailed digital renderings, line art, and visual tools to communicate color strategy.
- Own and maintain color BOMs, swatch libraries, and physical/digital presentation tools.
- Collaborate with suppliers and internal teams to ensure color accuracy and manufacturability.
- Demonstrate deep understanding of YETI consumers, pursuits, and communities.
- Apply competitive and market analysis to inform CMF decisions that differentiate YETI in the marketplace.
- Utilize consumer research and trend forecasting to guide long-term CMF strategy.
Qualifications
- Bachelor’s degree in Color and Material Design, Industrial Design, Fashion/Textile Design, or related field, strongly preferred.
- Greater than 8 years of professional experience in CMF or Color Design, preferably in consumer goods or soft goods.
- Strong portfolio showcasing strategic CMF thinking, trend translation, and product-level execution.
- Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop); 3D rendering skills preferred.
- Ability to demonstrate a passing score on the Munsell Hue Color Test is required.
- Superior color acuity and understanding of color theory, materials, and manufacturing processes.
- Excellent communication and presentation skills, with ability to influence across levels and functions.
- Proven ability to lead projects independently, manage multiple priorities, and deliver high-quality outcomes.