Sr. Channel Marketing Manager, Channel Experience, Ring&Blink

Key job responsibilities

• Define the long-term marketing vision for the offline retail experience
• Develop offline marketing strategies and CX for new and new-to-world products that inform, engage and drive early adoption
• Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration
• Create AI-driven solutions for data analysis, trend identification, and predictive insights that inform strategic decision-making for in-store programs
• Create AI-driven solutions for data analysis, trend identification, and predictive insights that inform strategic decision-making for in-store programs
• Design and deploy process improvement initiatives using AI tools to reduce manual workload, accelerate time-to-market, and optimize resource allocation
• Measure the performance of our in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools
• Initiate, develop and champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level within sales and marketing teams
• Clarify and drive project commitments as well as establish and maintain clear chains of accountability by leading and facilitating meetings with key stakeholders
• Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine the right messaging priorities for the offline environment
• Create tools and dashboards that can be referenced by our internal stakeholders on the state of our business, leveraging AI for real-time insights and automated updates
• Create CX experiments that, if successful, can be scaled for future offline experiences through the CM team
• Be the champion for our offline playbook, making changes as needed in collaboration with the design team so we can invent and simplify as we scale
• Develop the overarching offline communication campaign themes that should be incorporated in our messaging in-store, by partnering with our channel and AFS partners
• Guide the offline design/copywriter to understand the story that the team wants to tell across a portfolio of devices and/or categories
• Anticipate changes and bottlenecks, provide escalation management, anticipate and make tradeoffs, balance the customer needs versus technical and operational constraints; and encourage risk-taking behavior to maximize customer obsession
• Manage the budget for on-fixture video content and design spend for the Channel Marketing team, implementing AI-driven cost optimization strategies

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting