Sr. Business Digital Analyst

Responsibilities

We are seeking a versatile Business Analyst / Project Manager / Scrum Master to join our Digital Experience team. In this role, you will translate business goals into clear, actionable technical requirements while guiding cross-functional teams through each stage of execution. You will be responsible for driving digital initiatives to successful delivery—on time, on budget, and with exceptional quality. This position requires a proactive, strategic thinker who is equally comfortable managing day-to-day project details and pushing work forward with urgency and clarity. Experience in the cruise line or broader travel and hospitality industry is a strong plus.

• You will partner with stakeholders across Marketing, Digital, Product, IT, and Operations to define business goals and success metrics, ensuring alignment and clarity from the start.
• You will translate business needs into well-structured user stories and technical requirements that drive effective execution.
• Your work includes creating detailed documentation—such as PRDs, BRDs, process flows, acceptance criteria, and solution diagrams—to support consistent communication and delivery.
• You will also facilitate workshops to align stakeholders, drive decision-making, and establish a unified understanding of project objectives.
• Throughout the process, you will proactively identify gaps, risks, and dependencies to guide scope, timelines, and overall solution integrity.
• You will own end-to-end project execution—from initial discovery through final launch—to ensure smooth, predictable, and high-quality delivery.
• You will develop detailed project plans, timelines, sprint schedules, and resource coordination strategies that keep cross-functional teams aligned and moving efficiently.
• Throughout each initiative, you will closely track scope, budget, risks, and deliverables to maintain transparency and control.
• You will facilitate strong alignment between internal teams and external vendors, enabling coordinated execution and timely progress.
• A key part of your role is proactively identifying and removing blockers, escalating issues when needed, and ensuring momentum is sustained to meet project goals.
• In this role, you will lead core Agile ceremonies—including sprint planning, daily standups, retrospectives, and backlog grooming—to ensure consistent progress and team alignment.
• You will maintain a prioritized, well-refined product backlog that balances business priorities with technical feasibility.
• By promoting Agile best practices and reinforcing process consistency, you will help teams operate efficiently and predictably.
• You will also play a key role in improving delivery velocity and strengthening cross-functional collaboration through coaching, workflow optimization, and strong communication that keeps all team members engaged and empowered.
• You will collaborate closely with engineering teams to validate feasibility, refine solution designs, and ensure technical decisions consistently support business objectives.
• You will leverage your understanding of APIs, CMS platforms, analytics implementations, and digital integrations to guide solutioning efforts and assist with troubleshooting when needed.
• You will support QA processes, coordinate UAT activities, and prepare teams for launch readiness to ensure every release meets quality expectations.
• Throughout the project lifecycle, you will ensure that all technical solutions align with business goals, adhere to UX standards, and ultimately deliver seamless, high-quality digital experiences.

Qualifications

• CSPO, CSM, PMP, PMI-ACP, or similar certifications (preferred but not required)
• Experience: 5+ years in Business Analysis, Project Management, Product Delivery, or similar roles
• Experience working in Agile/Scrum environments
• Proven ability to manage digital or web-based initiatives
• Experience working with CMS platforms (e.g., headless CMS, WordPress, etc.)
• Familiarity with APIs, data integrations, and digital analytics
• Understanding of front-end and back-end architecture
• Ability to read technical documentation and participate in technical design discussions
• Experience with project and documentation tools such as Jira, Confluence, Asana, or similar
• Cruise line or travel & hospitality industry experience is a plus