Sr Business Development Manager, Strategic Initiatives, Transparency

About the role

Amazon Transparency enables brands to protect products, build consumer trust, and gain end-to-end supply chain visibility through unit-level serialization. As the program scales globally and the industry transitions toward GS1 Sunrise 2D barcodes, we are at a strategic inflection point that demands stronger cross-regional alignment, disciplined initiative management, and tighter coordination between Business Development (BD), Product, and Marketing.

The Senior Business Development Manager, Strategic Initiatives will own the strategic planning, cross-functional coordination, and programmatic execution that connects our global BD organization. This role will drive the annual and quarterly planning processes that set BD direction, lead high-priority initiatives from concept through execution, and build the mechanisms that ensure consistency and visibility across regions.

Responsibilities

• Drive Global BD Planning & Operational Alignment: Lead the annual operating plan (OP1/OP2) process for the worldwide BD organization, establish and maintain a global BD operating cadence, and identify and drive cross-regional opportunities.
• Lead Cross-Functional Strategic Initiatives: Serve as DRI (Directly Responsible Individual) for select high-priority initiatives that sit at the intersection of BD, Product, and Marketing, driving alignment, removing blockers, and ensuring delivery against milestones.
• GS1 Sunrise BD Enablement & Go-to-Market Coordination: Own the BD enablement strategy for the GS1 Sunrise 2027 transition, develop scalable enablement assets, and coordinate Transparency’s presence at industry events and conferences.
• Voice-of-Customer & Ecosystem Insights Amplification: Partner with Marketing to extend and operationalize customer insights across BD and Product decision-making, build additional feedback loops to capture ecosystem-level insights, and synthesize VOC and ecosystem inputs into quarterly themes.
• BD Program Development & Mechanism Building: Take ownership of select BD programs that benefit from centralized coordination, develop mechanisms that improve execution quality, visibility, and consistency across the global organization, and identify gaps in BD execution infrastructure and propose solutions.

Requirements

• Experience managing cross-functional projects and initiatives
• Experience with planning, performance metrics, and process improvement
• Experience building scalable programs and repeatable scalable processes
• Experience in verbal and written communication for executive level leaders
• Bachelor's degree in Business, Economics, Statistics, Engineering, or a related field
• 7+ years of professional experience in business development, strategy, program management, or management consulting

Preferred Qualifications

• Experience in B2B technology, SaaS, supply chain technology, or brand protection industries
• Familiarity with GS1 standards, serialization, 2D barcodes, or track-and-trace solutions
• Experience with go-to-market enablement: developing playbooks, training programs, and field readiness for global sales teams
• Background in operational planning (OP1/OP2) within Amazon or equivalent annual planning processes at scale
• Demonstrated ability to influence senior stakeholders and drive alignment across regions with competing priorities
• Experience synthesizing customer/market insights into strategic recommendations for product and business teams
• MBA or advanced degree

Benefits

Amazon offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave. The base salary range for this position is $113,100.00 - $160,000.00 USD annually, and the Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

Pay

The base salary range for this position is $113,100.00 - $160,000.00 USD annually, with locations in USA, AZ, Tempe and USA, WA, Seattle.