Sr Brand Success Analyst - Grapevine

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Grapevine is New Engen’s scalable solution that helps brands license high-performing third-party creator content quickly and easily. We use our network of 800+ creators to deliver ready-to-run content to leading DTC brands for their social ad campaigns. We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account managers, and more who are all in on helping brands, and each other, thrive. We work hard, stay humble, and build with purpose.

Responsibilities

• Serve as the primary point of contact for a portfolio of DTC brands, building strong relationships and guiding them through onboarding, campaign execution, and ongoing growth.
• Manage day-to-day workflows across the ad delivery process, ensuring content is delivered, performance goals are met, and brands are set up for success on GrapevineAI.
• Partner with brands and internal creative strategists to define performance-driven creative strategies and build clear growth roadmaps that combine written and visual content to achieve business goals.
• Support the development of high-impact content by partnering with Creative Strategists and leveraging market insights and performance data.
• Oversee content production from a project management standpoint, ensuring deliverables move efficiently from concept through final delivery.
• Provide thoughtful feedback on UGC, video, static ads, and written content while ensuring all outputs meet brand standards and quality expectations.
• Analyze campaign performance to understand what’s working and where to improve, using data and insights to guide creative iterations and optimize advertorial content.
• Collaborate with Content Strategists and cross-functional teams to align on creative direction, performance insights, and campaign execution.
• Maintain consistent communication with brands through meetings and Slack to ensure alignment and momentum.
• Continuously explore new ideas, strategies, and opportunities to improve performance and expand program impact.
• Contribute to evolving how Grapevine approaches social advertising by testing new concepts and sharing insights that move the business forward.

Requirements

• Bachelor’s degree or equivalent experience, with 0–2 years of experience across startups, performance marketing, analytics, consulting, or other growth-oriented industries. Recent graduates are encouraged to apply.
• Strong interest in marketing, creative strategy, and consumer brands, with energy and enthusiasm for helping brands grow.
• Proficiency in Excel and PowerPoint, including skills like pivot tables, data organization, and building clear, polished presentations; comfortable working with and analyzing data.
• Business curiosity and awareness, with an interest in market trends, competitive landscapes, and how content and technology drive growth.
• An entrepreneurial, builder mindset, with excitement for testing ideas, iterating quickly, and working in fast-paced, evolving environments.
• Strong organization and project management skills, with the ability to manage multiple priorities, stay detail-oriented, and consistently follow through on deadlines.
• Clear and compelling communication skills, with the ability to distill information into concise insights and strong written deliverables.
• A collaborative and positive approach, with the ability to build strong relationships across teams and contribute to a supportive, high-energy environment.
• A sense of ownership and accountability, paired with a proactive attitude and a drive to get things done.
• A curious, team-first mindset, bringing enthusiasm, adaptability, and a sense of fun to the work.

Benefits

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
• 401k - Employer match
• HSA - Employer contributes
• Flexible Vacation & PTO plan
• Paid Maternity / Paternity leave
• Paid Holidays
• Remote/Flex day schedule
• Laid back office environment
• Fun company events & off-sites

Pay

Salary Range: $80,000 - $90,000 USD annual. Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience.

New Engen supports a distributed team of remote employees across the country, with full-time employees currently hired in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin.