Commerce Brand Marketing Sr Analyst

Overview

Marketers on PepsiCo’s Commerce Marketing team are omni-powered thought leaders navigating both the in-store and online landscape, helping to build iconic brands and providing consumers with a seamless end-to-end experience across various commerce channels & marketing tactics. We're a diverse, nimble, and growth-minded group that works with partners such as Amazon, Target, Kroger, Instacart, DoorDash, and more. We're seeking a PFNA Commerce Brand Marketing Sr. Analyst to help drive consistent brand strategy & messaging across our commerce channels for a subset of our PFNA brands.

Responsibilities

• Collaborate closely with a subset of PFNA brands to ensure their product innovations and national marketing strategies are executed across customers, with a focus on Digital Commerce customers.

• Analyze Digital Commerce data to ensure the brand teams are up-to-date and aware of their online performance; help the team understand potential growth opportunities.

• Partner with Digital Commerce Customer Marketing & Sales teams to develop unique brand marketing programs that will drive incremental volume.

• Build relationships with PFNA brand media teams, focusing on collaboration on end-to-end media planning and execution.

• Understand consumer insights and help turn insights into added value solutions that convert shoppers into buyers.

• Aid the cross-functional Multi-Cultural team in gaining inclusion in customers' annual JBP process to ensure our multi-cultural priorities are top-of-mind and included in the customers' broader growth plans.

Qualifications

• Analytical, highly motivated, and thrives in a fast-paced, often ambiguous environment.

• Prior knowledge of the PFNA marketing organization and businesses a plus.

• Ability to juggle multiple stakeholders & workstreams at once, while understanding how to prioritize the most important business drivers.

• Proactive thinker who can anticipate needs of the business to bring a brand, consumer, and customer-centric voice to life in marketing campaigns.

• Strategic thought leader with strong ability to influence and collaborate across functions.

• Strong analytical skills with the ability to translate data, financials, consumer, and insights into actionable recommendations.

• Strong verbal and written communications with ability to persuasively influence others.

• Personal passion and belief in the need to continue building our brands and capabilities in the digital space.