Sr. Brand Manager - Video Production

About the role

The primary function of Sr. Brand Manager - Video Production is to develop and lead Milwaukee Tool’s video production strategy and execution, ensuring the creation of compelling content that strengthens brand equity, supports business objectives, and delivers world-class storytelling across all channels.

This role is responsible for overseeing the complete video production and post-production process—from concept development and content capture through editorial, motion graphics, color, audio finishing, asset management, and final delivery.

Responsibilities

• Lead the development, planning, and execution of Milwaukee Tool's video production strategy, ensuring alignment with cross functional partners, and business objectives.
• Develop compelling video storytelling strategies that support product launches, brand campaigns, channel initiatives, training programs, and customer engagement efforts.
• Lead the production of high-quality video content in both studio and field environments, including construction jobsites, events, training facilities, and customer locations.
• Work closely with product managers, channel marketing teams, and cross-functional partners to identify opportunities and develop integrated content programs that support business growth.
• Provide creative leadership and direction throughout all phases of production, ensuring consistent execution of Milwaukee Tool's visual identity and brand standards.
• Establish and communicate video production best practices, creative standards, workflows, and operating procedures across the organization.
• Oversee the complete video post-production process, including video editing, motion graphics, color grading, audio mixing, finishing, quality assurance, versioning, and distribution preparation.
• Oversee video quality control standards to ensure all content maintains a consistent level of creative excellence, technical accuracy, and brand representation.
• Manage internal and external production resources, including freelancers, agencies, production partners, editors, animators, and other creative vendors.
• Evaluate emerging production technologies, software solutions, equipment, and industry trends to identify opportunities that improve efficiency, quality, and creative capabilities.
• Oversee studio video operations, equipment investments, maintenance programs, and production infrastructure to ensure teams have the resources necessary for successful execution.
• Analyze performance data, audience engagement metrics, and project outcomes to identify trends, opportunities, and recommendations that improve future content effectiveness.

Qualifications

• Requires a Bachelor's Degree in Marketing, Communications, Film Production, Media Production, Business, or a related field.
• MBA or advanced degree preferred.
• Minimum 10 years of experience in video production, content creation, creative development, and marketing communications.
• Minimum 5 years of leadership experience managing complex creative projects, production teams, agencies, freelancers, or cross-functional initiatives.
• Strong portfolio demonstrating expertise in cinematic storytelling, commercial production, branded content, documentary-style content, and integrated marketing campaigns.
• Expert knowledge of video production and post-production tools, including DaVinci Resolve, Adobe Premiere Pro, After Effects, Photoshop, Illustrator, and related creative software.
• Extensive knowledge of cameras, lighting, audio capture, composition, motion graphics, color workflows, and advanced production techniques.
• Demonstrated experience building and managing end-to-end production workflows, including content capture, editing, finishing, asset management, and distribution.
• Exceptional leadership, communication, organizational, project management, and presentation skills.
• Strong analytical skills with the ability to evaluate performance metrics, identify opportunities, and develop actionable recommendations.
• Ability to travel up to 30% of the time.

Benefits

• Robust health, dental and vision insurance plans
• Generous 401 (K) savings plan
• Education assistance
• On-site wellness, fitness center, food, and coffee service