Sr Brand Leader, Developer Marketing, AWS Brand and Creative

AWS Global Brand Team is looking for a strategic Senior Brand Lead to embed deep brand expertise within the Developer Marketing team. This role focuses on positioning, narrative, creative strategy, and brand governance to ensure every developer touchpoint delivers a consistent, compelling, and differentiated AWS brand experience.

About the role

As the brand lead for the Developer Marketing team, you will bring creative vision and operational rigor to high-impact marketing initiatives targeting the global developer audience. You will partner closely with the Developer Marketing team to translate brand strategy into developer-relevant campaigns, ensuring creative excellence and brand consistency while connecting long-term brand building with measurable business outcomes.

Responsibilities

• Serve as the brand lead for the Developer Marketing team’s innovation programs, ensuring campaigns align with AWS brand positioning and voice.
• Define and maintain brand positioning, messaging frameworks, and creative guidelines specific to developer audiences.
• Partner with the Developer Advocate team and Developer Marketing leads to shape campaign narratives and validate creative concepts.
• Bring brand expertise to marketing approaches, pushing creative boundaries while maintaining brand integrity.
• Develop brand measurement frameworks and creative quality standards for developer marketing initiatives.
• Drive brand evaluation and creative quality reviews across the developer marketing portfolio.
• Own and update brand guidelines, positioning documents, and messaging architecture for the developer audience.
• Contribute brand perspectives to cadenced reporting (MBR, QBR, PR/FAQ) and present insights to senior leaders.
• Influence partner team roadmaps and creative direction to ensure brand coherence across Developer Marketing, Events, Advertising, and Social teams.
• Act as a brand mentor for Campaign Project Managers (CPMs) and junior marketers, building brand capability across the team.
• Develop and champion brand best practices, playbooks, and training for the broader developer marketing organization.

Qualifications

Basic Qualifications

• Bachelor's degree in marketing, communications, business, or equivalent.
• 6+ years of brand management or creative experience, with demonstrated expertise in building and evolving brand positioning.
• 5+ years as a brand strategist, brand lead, or senior creative strategist in an agency, brand team, or equivalent in-house role.
• 4+ years leading brand for cross-functional campaigns and partnering with creative teams through complex, multi-stakeholder initiatives.
• Demonstrated ability to define brand positioning, messaging frameworks, and creative strategies in ambiguous environments.

Preferred Qualifications

• Experience maintaining brand consistency across digital, social, experiential, and developer community channels.
• Strong organizational and time management skills to manage multiple brand workstreams and stakeholder reviews.
• Excellent written and verbal communication skills with proven ability to influence creative direction and present to senior leaders.
• Deep understanding of brand building principles for technical/developer audiences who value authenticity and substance.
• Experience developing brand positioning or messaging for developer-focused products, platforms, or communities.

Pay

Base salary range: $125,400 – $169,600 USD annually (Seattle, WA). Final compensation will be determined based on experience, qualifications, and location.

Benefits

• Sign-on payments and restricted stock units (RSUs).
• Comprehensive health insurance (medical, dental, vision, prescription, Basic Life & AD&D, and optional supplemental life plans).
• Employee Assistance Program (EAP) and mental health support.
• Medical Advice Line and Flexible Spending Accounts.
• Adoption and surrogacy reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.

Learn more about our benefits.