Sr Associate, Toy Marketing - Thomas & Friends

Creativity is our superpower. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

About the role

This role supports toy portfolio management by assisting with strategy and the product development pipeline, with a focus on marketing support for Thomas & Friends toy products.

Responsibilities

• Support the development of toy strategy by segment
• Support the toy pricing architecture and competitive positioning
• Assist in gathering consumer/play insights specific to toy usage and play patterns
• Collaborate with Design/R&D to bring toys from concept to shelf
• Support toy business performance (POS performance and SKU metrics revenue, margin, productivity)
• Provide input to Brand Marketing on packaging, messaging, and feature storytelling

Requirements

• Minimum of 3 years of marketing experience
• Project management skills potential to manage complex product development timelines
• Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis)
• Financial acumen; experience with P&L management
• Experience partnering with cross functional teams (e.g., design and manufacturing)
• Excellent communication skills: storytelling, presentations, and influencing team
• Strong PowerPoint creation and presentation skills; proficiency in Outlook, Word, and Excel
• Roles in category management, product marketing, or product development
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics
• Retail/channel knowledge; ability to leverage insights to build mass, specialty, and e-commerce distribution strategies

Pay

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience.

Benefits

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.