Associate Manager, Toy Marketing, Barbie

About the Role

Work in collaboration with the Toy Marketing Manager to manage the toy portfolio strategy, pricing, and product development pipeline.

Responsibilities

• Develop toy strategy by segment (core, premium, collector, preschool, etc.).
• Manage toy pricing architecture and competitive positioning.
• Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
• Own consumer/play insights specific to toy usage and play patterns.
• Collaborate with Design/R&D to bring toys from concept to shelf.
• Assist in coordinating with regional commercial teams in gaining buy-in to global product strategies at all levels.
• Own toy business performance (revenue, margin, SKU productivity).
• Provide input to Brand Marketing on packaging, messaging, and feature storytelling.

Requirements

• 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Project management: managing complex product development timelines.
• Roles in category management, product marketing, or product development.
• Experience partnering with design and manufacturing.
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
• Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis).
• Ability to define toy segments, pricing ladders, and innovation cycles.
• Comfort working with creative, engineering, and manufacturing teams.
• Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.
• Strong grasp of SKU productivity, margin targets, and overall toy category P&L.
• Experience with P&L at the brand or category level.
• Excellent storytelling, presentations, and influencing senior leadership.
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word, and Excel.

Benefits

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Pay

Base pay will be determined based on a candidate’s work location, skills, and experience.