Sr. Associate, Performance Marketing

About the role

The Sr. Associate brings the execution lens to an integrated Performance Marketing pod at Viral Nation. Working closely with your Manager, you will own campaign build, trafficking, daily optimization, budget pacing, and QA across performance marketing channels, with an emphasis on paid social, while building fluency in the overarching media plan and strategy.

Responsibilities

• Leverage your 3+ years of media buying experience within paid social to launch, monitor, optimize, and report on media campaigns across paid social channels.
• Manage paid search and programmatic campaigns where clients require, ensuring daily optimization, budget pacing, and in-platform troubleshooting to keep campaigns on plan and on target.
• Build and traffic campaigns accurately, owning self-QA before every launch, and analyze performance data to refine tactics and surface in-platform signals, risks, and opportunities to your Manager.
• Support media planning with actuals, reallocations, and audience execution against the strategic media plan, running campaign experimentation across audiences, creative, and bidding to identify what drives performance.
• Evaluate creative and recommend adjustments aligned to platform best practices and client objectives, joining internal and external calls to speak directly to tactical detail and in-platform campaign structure.
• Be a key contributor in performance platform calls, clearly articulating active and upcoming campaign plans and implementing platform provided recommendations where applicable.

Requirements

• Strong working knowledge of paid search; programmatic experience is a strong asset.
• Strong command of the qualitative and quantitative aspects of paid media.
• Proficiency in the Google / Microsoft Suite and project management tools (monday.com, Asana, or ClickUp).
• Strong collaboration, communication, and organizational skills.
• A keen eye for creative content and current marketing trends.
• Working understanding of marketing analytics, QA, and optimization best practices.
• Familiarity with AI-enabled platform features and automation (Advantage+, Performance Max, smart bidding) is a plus.

Qualifications

• 3+ years of media buying experience within paid social.
• Strong working knowledge of paid search; programmatic experience a strong asset.
• Strong command of the qualitative and quantitative aspects of paid media.
• Proficiency in the Google / Microsoft Suite and project management tools (monday.com, Asana, or ClickUp).
• Strong collaboration, communication, and organizational skills.
• A keen eye for creative content and current marketing trends.
• Working understanding of marketing analytics, QA, and optimization best practices.
• Familiarity with AI-enabled platform features and automation (Advantage+, Performance Max, smart bidding) is a plus.

Skills

• Media Buying Experience
• Paid Search Knowledge
• Programmatic Experience
• Google / Microsoft Suite Proficiency
• Project Management Tools (monday.com, Asana, or ClickUp)
• Collaboration & Communication Skills
• Creative Content & Marketing Trends Awareness
• Marketing Analytics & Optimization Best Practices
• AI-Enabled Platform Features & Automation (Advantage+, Performance Max, smart bidding)

Benefits

Viral Nation offers a fluid, creative, and growth-oriented environment that supports your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our compensation philosophy is performance-led and market-aligned, with regular reviews to ensure alignment with role expectations and impact.

Pay

Viral Nation's compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Schedule

Viral Nation operates in a flexible schedule to accommodate the needs of its employees and clients.

Compensation Philosophy

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels. Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.

AI in Recruitment

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all stages of the recruitment process.