Sr. Associate- Outlets Marketing

Boston-based role leading and executing multi-location campaign strategies for Wayfair Outlets’ growing retail footprint. Partner with Pricing, Inventory, Brand, and Retail leadership to launch, test, and scale localized marketing initiatives nationwide.

Responsibilities

• Own the building, launching, and optimization of steady-state store campaigns such as social media, email campaigns, and search ads.
• Maintain inventory of in-store marketing materials and support new store openings and ad-hoc store initiatives.
• Serve as the day-to-day marketing point of contact for our network of 10+ stores.
• Drive new campaign launches, coordinating with creative, store, pricing, and other teams.
• Manage and execute automated marketing workflows and integrate new digital tools and AI features.
• Troubleshoot website bugs, manage procurement, and handle administrative processes.
• Analyze campaign results, capture learnings, and provide strategic recommendations for future performance.
• Support Wayfair Outlets’ total store goals by ensuring marketing deliverables are met and standardizing processes.
• Provide hands-on support for activations, store launches, and peak business periods.
• Design simple signage for sales and events using tools like Canva.

Requirements

• Demonstrated success developing and executing marketing strategies while forecasting impact, analyzing results, and making data-driven recommendations.
• Ability to work effectively in a matrixed environment and influence a variety of partners and stakeholders.
• Experience managing multiple initiatives simultaneously with strong organization and follow-through.
• Comfort developing recap materials, presenting results, and engaging with retail leaders.
• Strong connection and empathy with the local community and understanding of customer demographics.
• Familiarity with Google Suite tools and reporting platforms such as Looker, or eagerness to learn.
• Working knowledge of retail math and customer marketing metrics including traffic, conversion, AOV, acquisition, and retention.
• Willingness to provide support for activations and store launches in different parts of the country.
• Experience managing budgets, forecasting expenses, and tracking performance.
• Willingness to explore simple automations to improve personal and team efficiency.

Physical and Environmental Requirements

• Vision requirements: close, distance, color, and peripheral vision; depth perception and ability to adjust focus.
• Comfortable in environments with varying temperature conditions.
• Occasional exposure to moderate noise levels and physical activity.
• Minimal exposure to workplace or environmental hazards—must adhere to all safety protocols.

Pay

$83,500 - $92,250 per year

Benefits

• Competitive pay with regular opportunities for performance-based increases and bonus potential.
• Career growth and professional development opportunities.
• Medical, dental, and vision insurance coverage starting on your first day.
• Paid time off accrual starting immediately.
• 401(k) with up to 4% company match.
• Tuition reimbursement eligible after 6 months of employment.
• Generous employee discount of up to 30%+ (varies by product type) and 10% off at our in-store restaurant.
• Parental leave options including paid and unpaid leave plans.