Sr. Associate Manager, Digital, Commerce Media and Strategic Partnerships

About the role

Taco Bell is a global brand with 7,500+ restaurants, serving 42+ million fans each week. We are part of Yum! Brands and are known for our authentic connection with communities and our commitment to sustainability and innovation.

Responsibilities

• Support the planning and execution of commerce media and strategic partnership initiatives across Taco Bell's digital platforms, loyalty ecosystem, and brand experiences.
• Collaborate with cross-functional teams including Loyalty, Digital Channels, Brand, Media, CRM, Analytics, Customer Data, and Engineering to help execute campaigns and activations that align with business objectives and fan engagement goals.
• Manage partner relationships by coordinating program planning, activation timelines, deliverables, and ongoing communication with internal and external stakeholders.
• Partner with data, CRM, and media teams to execute campaigns across owned and paid digital channels.
• Coordinate integrated digital and experiential activations across app, loyalty, social, content, and partner touchpoints to help ensure a seamless consumer experience.
• Monitor program performance, compile campaign results, and share insights and recommendations to support campaign optimization and future activations.
• Manage project timelines, stakeholder communication, and cross-functional coordination to help ensure successful delivery of partnership and commerce media initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in digital marketing, media, loyalty, partnerships, retail media, or a related discipline.
• Experience supporting or executing digital media campaigns, with familiarity across channels such as paid social, programmatic, retail media, or other digital advertising platforms.
• Familiarity with commerce media and digital marketing concepts, including audience activation, targeting, measurement, and performance across owned, paid, and partner channels.
• Familiarity with marketing and media performance metrics and concepts, including CPM, CPA, ROAS, audience segmentation, match rates, and campaign measurement.
• Experience working with customer, CRM, or loyalty data to support audience targeting, personalization, and consumer engagement initiatives; exposure to audience onboarding, identity solutions, or clean room environments is a plus.
• Strong project management, communication, and cross-functional collaboration skills, with experience partnering across Marketing, Digital, Analytics, CRM, Engineering, agencies, or external partners in a fast-paced environment.

Qualifications

• Experience in a similar role within a fast-paced, dynamic environment.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Excellent interpersonal and communication skills, with the ability to build and maintain strong relationships with internal and external stakeholders.
• Proven ability to analyze data and make informed decisions based on that analysis.
• Strong analytical and problem-solving skills.

Skills

• Digital marketing and media expertise.
• Strategic thinking and planning.
• Collaborative team player.
• Project management and organizational skills.
• Customer relationship management.

Benefits

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs)
• Year-round flex day Friday
• Onsite childcare through Bright Horizons
• Onsite dining center and game room
• Onsite dry cleaning, laundry services, and carwash
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag

Pay

$125,000 to $140,000 annually + bonus eligibility + benefits