Sr. Associate Brand Manager

Job Req ID: 107777 | Full-time | Hybrid Telecommute | Application closes 11/30/2026 | No visa sponsorship

About the role

Gallo is a family-owned company with a 90+ year legacy, consistently recognized as a Glassdoor “Best Places to Work.” The portfolio includes 130+ brands across wine, malt, spirits, and ready-to-drink beverages, including the #1 U.S. wine brand Barefoot Wine and #1 spirits brand High Noon. As a Senior Associate Brand Manager for the Nobilo brand, you will shape and advance brand strategies that drive business growth, strengthen consumer connections, and support long-term success. You’ll partner cross-functionally to develop and execute impactful marketing initiatives, evaluate market opportunities, and deliver exceptional brand experiences across multiple channels. Working closely with brand leaders and subject matter experts, you’ll contribute to strategic planning, business reviews, and executional excellence while ensuring brand plans align with company objectives and financial goals.

Responsibilities

• Leverage consumer, customer, and channel insights to identify opportunities and optimize brand performance
• Analyze data, monitor trends, and manage budgets
• Connect brand storytelling to meaningful consumer experiences
• Collaborate across teams and influence key stakeholders
• Balance strategic thinking with strong execution to deliver successful go-to-market programs and measurable business results
• Support innovative marketing initiatives across multiple channels

Requirements

• Master's degree plus 2 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR
• Bachelor’s degree plus 4 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR
• Bachelor’s degree plus 3 years of Gallo sales, marketing, engineering, or operations experience reflecting increasing levels of responsibility; OR
• High School diploma or State-issued equivalency certificate plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility
• Required to travel up to 50% of the time to designated business locations and to support in-market expectations
• Strong analytical and financial acumen
• Skilled in project management
• Ability to effectively partner with cross-functional teams
• Excellent written and verbal communication skills
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events up to 5% of the time (may be in addition to other travel requirements)
• Must be 18 years or older

Qualifications

• Master's degree plus 4 years of brand marketing experience; OR
• Bachelor’s degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR
• Bachelor’s degree plus 6 years of Gallo sales, marketing, hospitality, engineering, or operations experience reflecting increasing levels of responsibility
• Brand management experience
• IRI/Circana experience
• Experience managing multiple external agencies
• CPG, Pharmaceutical, or Alcohol beverage industry experience

Benefits

• Medical and dental coverage
• 401k plans
• Profit sharing
• Pet insurance
• Company holidays
• Access to an employee wine shop
• Additional perks and benefits (details provided before first interview)

Pay

Base salary range: $103,100 – $154,700 per year. Actual compensation determined by education, experience, knowledge, skills, abilities, internal equity, and market data. Estimated placement between entry point and middle of range. Position may be eligible for bonuses, incentive plans, or tasting room tip pools as applicable.

Schedule

• Hybrid telecommute
• Must be based in Modesto, CA (requires 3 days per week onsite) OR Dallas, TX (requires 4 days per week onsite)
• Occasional telecommuting option; must live within commutable distance of assigned location