Sr. Analyst, Digital Sales and Activation

About the role

The Digital Sales & Activation Analyst serves as a critical driver to unlock digital growth for the Mars Pet Nutrition portfolio on the Walmart team. Based in the BEN office in Northwest Arkansas, this position is responsible for driving digital penetration by optimizing digital shelf presence, content processes, and helping execute strategic digital activations. A central vision for this role is to help build a solid digital foundation across the Walmart business. The analyst will help design, build, and scale user-friendly dashboards, tools, and processes that elevate digital literacy and execution across the broader Walmart sales team.

This role is based in Bentonville, AR, with regular in-office collaboration expected given the strategic partnership with Walmart. Flexibility is a key enabler, empowering Associates to make choices that support both business outcomes and personal needs, including occasional remote work.

Responsibilities

• Optimize the end-to-end content process and strategy for Mars Pet Nutrition brands to improve discoverability, conversion, and overall digital shelf excellence on Walmart platforms, with a focus on AEO/GEO.
• Build digital scorecards (utilizing Excel, PowerBI) to track digital sales KPIs and communicate performance visibility to the broader team with a focus on actionable insights. Partner with the data and analytics team to scale and maintain these tools.
• Perform ad-hoc analysis and deep dives using Walmart Scintilla, digital store walks, and other data sources to proactively identify competitive dynamics, content gaps, and digital growth opportunities.
• Partner directly with the Activation Manager to assist in crafting, executing, and analyzing custom digital activation plans designed to achieve sales objectives while championing a “test-and-learn” mentality.

Requirements

• Bachelor’s Degree.
• 1-2 years of CPG experience in eCommerce, data analytics, sales, or category management.
• Advanced technical proficiency in Microsoft Excel and PowerPoint, with strong written and verbal communication skills.
• Proven analytical skills driven by natural curiosity and a desire to solve complex problems.
• Successful experience building collaborative relationships across internal teams and stakeholders.
• Demonstrated bias for action.

Preferred Qualifications

• Proficiency or hands-on experience with PowerBI.
• Demonstrated experience with Walmart Scintilla Shopper Behavior Data.
• AEO/GEO experience.

Benefits

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose-driven company, striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to Mars University.
• An industry-competitive salary and benefits package, including a company bonus.