Sr. Ad Operations Manager

About Our Client

The organization operates in the health and wellness industry, providing tools and resources to help users achieve their health goals through food tracking. Its freemium app supports user engagement by offering accessible food tracking features and incorporates advertising to generate revenue. The organization is expanding its advertising business to create new monetization opportunities beyond the app, aiming to connect brands with a highly engaged health-conscious audience.

About the Opportunity

The Sr. Ad Operations Manager is responsible for leading the execution, optimization, and operational strategy of the organization's advertising business across various channels. This role ensures effective campaign delivery, maximizes revenue, and develops scalable processes. It serves as a key operational expert, collaborating with multiple teams and external partners to enhance advertising performance and drive growth.

Responsibilities

• Manage end-to-end execution, optimization, and reporting of advertising campaigns across direct-sold, programmatic, email, paid social, audience extension, and emerging products
• Monitor campaign performance and resolve delivery issues to meet goals and client commitments
• Maintain quality assurance and operational best practices for flawless campaign execution
• Collaborate with Sales, Client Success, Marketing, CRM, and Product teams to launch and scale campaigns
• Lead operational discussions with advertisers and agencies, providing technical guidance and strategic solutions
• Work with audience and data partners to activate first-party audiences in compliance with privacy standards
• Evaluate and implement new advertising products, monetization opportunities, and measurement frameworks
• Develop workflows, documentation, and automation to improve efficiency and support growth
• Create and execute yield optimization strategies across demand sources
• Analyze campaign and revenue data to maximize advertising income while preserving user experience
• Partner with Sales and Finance on forecasting, pricing, and revenue initiatives
• Present insights and recommendations to leadership and stakeholders
• Manage relationships with advertising technology platforms and evaluate new tools
• Drive automation to improve campaign scalability
• Stay informed on industry trends, privacy regulations, and emerging technologies

Requirements

• 8+ years of digital advertising operations experience
• Experience managing advertising across owned inventory and off-platform channels such as email, paid social, or audience extension
• Strong background in mobile app, digital publishing, or media environments preferred
• Expert knowledge of Google Ad Manager, SSPs, DSPs, programmatic advertising, and ad serving
• Experience with ad verification, attribution, measurement, and reporting platforms
• Proficient in inventory management, campaign trafficking, yield optimization, and revenue operations
• Familiarity with CRM and email advertising, paid social activation, or audience extension
• Knowledge of privacy regulations (GDPR, CCPA), first-party audience activation, identity solutions, and consent frameworks
• Experience with analytics and reporting tools like Tableau
• Strong communication skills for presenting to leadership and external partners
• Proven ability to influence cross-functional teams without direct authority
• Effective project management and organizational skills