Sr. Account Executive - Marketing Agency

About the Role

The Sr. Account Executive serves as a strategic and executional lead across assigned accounts—owning client relationships, guiding marketing initiatives, and ensuring smooth delivery of work across internal teams. This role is a step above Senior Account Executive and provides critical leadership support to the Sr. Account Director by owning projects, driving strategy, and managing day-to-day client communication. You are both strategic and operational, able to build trust with clients, lead internal teams with clarity, and drive projects forward with precision. You are confident owning initiatives from brief through execution, and you thrive in a fast-paced environment where collaboration, attention to detail, and results matter.

What Sets You Apart

• You see the full field, not just the yard in front of you. You connect dots, anticipate needs, and move smoothly between strategy, delivery, and team leadership.
• Deep fluency across paid, owned, and earned digital channels with the ability to turn performance into practical next steps.
• Experience supporting full website life cycles from requirements and build phases through launch and ongoing improvement.
• The skill to work confidently across different industries, service lines, and project types without losing momentum.
• Comfort sharing proactive strategic recommendations and showing clients the next best move before they ask.
• Strong financial judgment with a consistent ability to protect scope, stay ahead of budget risks, and surface solutions early.
• An instinct for uncovering roadmap opportunities and value expansion moments that support growth without owning a number.
• Curiosity, calm, and communication that elevate conversations, create clarity, and build client trust.

Responsibilities

• Owning day-to-day client relationships with confidence and care, being the first call for questions, strategy, and execution across active projects.
• Leading cross-functional collaboration across creative, digital, and development teams to ensure work is aligned, efficient, and on-brand.
• Connecting marketing strategy to business objectives, not just executing deliverables, but making sure they’re moving the needle.
• Building and maintaining client trust by showing up prepared, informed, and proactive in solving problems and removing roadblocks.
• Driving project momentum, managing multiple timelines, priorities, and workstreams with precision and accountability.
• Translating client needs into clear internal direction, helping ensure briefs are tight, deliverables are high-quality, and feedback loops are productive.
• Owning scope and budget tracking, ensuring projects stay on budget, flagging risks early, and collaborating with the Sr. AD on adjustments as needed.
• Leading meetings and presentations, internal and client-facing—with clarity, confidence, and purpose.
• Supporting campaign strategy, developing briefs, building decks, and helping shape the strategic direction of creative and digital work.

Primary Responsibilities

Client Leadership & Strategic Support

• Lead/Contribute status meetings with clients; build agendas, facilitate discussions, and follow up with action items.
• Understand client business deeply; bring proactive recommendations to elevate performance.
• Review and refine creative and strategic deliverables to ensure alignment with objectives.
• Identify cross-sell or upsell opportunities and flag to Sr. AD for support.
• Attend in-person meetings and build meaningful client relationships.

Project Oversight & Execution

• Maintain up-to-date project trackers and timelines; hold teams accountable for deadlines.
• Collaborate with Creative, Digital, Dev, and PM teams to deliver best-in-class work.
• Develop and manage content briefs, timelines, budgets, and approvals.
• Review and QA deliverables before client delivery.
• Flag risks early, present solutions, and work with internal teams to resolve.

Budget & Financial Management

• Track client budgets weekly; ensure service lines are within scope and flag overages.
• Maintain monthly budget trackers and update actuals.
• Assist with billing documentation and monthly finance meetings.
• Partner with GAD to develop estimates for new scopes and campaigns.

Reporting & Optimization

• Work with internal teams to build campaign and performance reports.
• Lead reporting meetings, present results to clients, and recommend next steps.
• Identify optimization opportunities across digital, web, and creative programs.

New Project & Scope Development

• Develop scopes for project-based work, such as web updates, and creative campaigns.
• Coordinate internal kickoff meetings and ensure job setups are completed in our tech stack.
• Guide clients through onboarding and set up clear expectations from the start.

Requirements

• 3-5 years of experience in digital marketing, client services, or account management.
• Proven ability to manage accounts independently and lead strategic initiatives.
• Experience managing marketing budgets and campaigns across digital and traditional channels.
• Bachelor's degree or equivalent experience.
• Experience with B2B, healthcare, industrial, or financial clients a strong plus.

Skills

• Strong communicator (written and verbal), proactive and solutions-oriented.
• Strong understanding of digital marketing strategies across paid, owned, and earned channels.
• Highly organized with experience managing complex, multi-channel campaigns.
• Collaborative team player with the ability to lead initiatives and motivate others.
• Comfortable analyzing metrics and drawing insights from performance data.
• Deep understanding of project management tools and agency workflows.
• Eagerness to grow into a senior strategic leadership role.