Sr. Account Executive

General Responsibilities

• Assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations
• Activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget
• Keeps the Account Supervisor and Account Director updated on both internal and external initiatives on a regular basis
• Lead and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Aids in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information
• Trains and provides accurate direction to Account Coordinators, Jr. Account Executives and Account Executives. Leads project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Led and attends relevant internal and Client meetings and proactively contributes to decks, reports, briefs and conference reports as needed
• Oversees the Quality Assurance of Client work (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance)

Project Management

• Oversees and opens creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates
• Activates change logs and revisions in a timely and accurate manner
• Serves as point of solution and knowledge for the brand
• Manages internal and external status documents to track project process
• Troubleshoots tight deadlines and holds others accountable for deliverables
• Communicates progress and challenges in a timely and succinct way
• Oversees and monitors production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications
• Ensures all creative has passed through proper approval and legal channels prior to implementation
• Manages estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
• Provides nightly updates informing Account Supervisor and Director of top level status of Client deliverables and key initiatives

Integrated Campaign Development

• Meets regularly with Client to discuss promotional calendar, historical plans, current needs, current media plans, trends, upcoming opportunities and events
• Identifies opportunities for programs and initiatives that are innovative and have the potential to drive results
• Provides ongoing reporting of results, implications and recommended action steps, consults with channel managers to glean key insights
• Works with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
• Provides accurate direction to planning and buying groups regarding changes in plans per Client direction and approval of Agency proposals/recommendations
• Maintains flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels)
• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
• Participates in brainstorming sessions with Strategy & Creative teams