Specialist, Strategic Communications

Job Overview

The Specialist, Strategic Communications will support the organization’s vertical products and strategic solutions: Support marketing campaign strategy, craft messaging, and execute each product's go-to-market strategy. In addition, the Specialist, Strategic Solutions will support the organization’s public relations initiatives to reinforce the brand’s industry-leading position and to impact business from both current and prospective customers.

Responsibilities

• Support a variety of initiatives critical to the organization’s brand position
• Translate business objectives into clear, actionable marketing strategies and plans, documented in writing and communicated clearly to stakeholders, including goals, audiences, sequencing, timelines, and success metrics
• Drive initiatives through delivery, measurement, and optimization
• Content development and execution
• Develop creation of briefs, messaging frameworks, and written content derived from strategic initiatives
• Write and edit content for a variety of initiatives, including but not limited to articles, website content, email copy, social copy, brochures, guides, sell sheets, case studies and presentations
• Synthesize research and insights to support strategy and content development
• Maintain ownership of quality and outcomes
• Execute promotional plans and sales enablement initiatives to maximize exposure and growth opportunities
• Ensure timely closure and documentation of all deliverables
• Measurement, reporting and follow-through
• Align on success metrics for programs and campaigns prior to launch
• Track performance and report outcomes clearly and consistently throughout campaign
• Evaluate performance metrics and support strategies to enhance programs
• Translate results into insights and recommendations for next steps
• Close the loop with stakeholders through written summaries and updates
• Project coordination and operating discipline
• Utilize Asana for project planning, status, and follow-through
• Independently prioritize (and re-prioritize) workload to meet competing demands without reliance on constant direction
• Simplify requests, timelines and approvals for partner process

Qualifications

• Bachelor’s degree in business, communications or marketing, or a related field
• Minimum one year experience in marketing and communications-related roles (marketing, agency)
• Exceptional presentation, writing, editing, and briefing skills (AP style preferred)
• Demonstrated experience owning initiatives end-to-end with minimal tactical direction
• Strong strategic thinking paired with hands-on execution capability
• Ability to work in a highly collaborative team environment as well as independently (self-motivation and self-direction)
• Ability to work with sensitive or confidential information
• Detail oriented and strong organizational and time management skills; ability to prioritize multiple projects simultaneously and meet assigned deadlines
• Tech savvy; demonstrated experience using AI tools to research, process data, and produce content
• Experience using Excel, PowerPoint required
• Experience using HubSpot and Canva a plus