Specialist / Sr Specialist Americas Brand Strategy & Events - Hollister

About the role

The Brand Strategy Specialist supports the execution of Americas regional brand campaigns, partnerships, and brand experiences that connect with customers and drive business results. This role is responsible for helping translate global brand strategies into regionally relevant marketing plans that balance brand storytelling, product priorities, and commercial objectives. Working cross-functionally with Marketing, Merchandising, Creative, Operations, and external partners, this individual plays a key role in bringing seasonal campaigns to market across the Americas region, ensuring initiatives are executed effectively across channels and customer touchpoints. This role will also support special projects aligned to the broader global brand vision and help lead experiential activations that bring the Hollister brand to life for customers. This job is located at our Global Home Office in Columbus, Ohio.

Responsibilities

• Support the execution of regional go-to-market plans that bring global brand campaigns and priorities to life for the Americas customer.
• Partner closely with Global Brand Strategy, Merchandising, Creative, Channel Marketing, and Operations teams to ensure campaigns are successfully adapted and activated within the region.
• Help manage campaign planning processes, timelines, deliverables, and stakeholder communication across key cross-functional partners.
• Support the development of regional marketing plans that balance brand storytelling, product priorities, customer insights, and business objectives.
• Monitor campaign performance and gather insights to identify opportunities for optimization and continuous improvement.
• Leverage customer, competitor, cultural, and marketplace insights to inform regional marketing recommendations and ensure relevance with target customers.
• Help manage day-to-day relationships with regional brand partners, supporting the development and execution of partnership activations that drive customer engagement and brand affinity.
• Coordinate partnership deliverables, timelines, approvals, and reporting across internal and external stakeholders.
• Lead and support the planning and execution of brand experiences, events, and activations that strengthen customer connection and bring the Hollister brand to life.
• Partner with internal teams, agencies, vendors, and external partners to manage event concepting, logistics, timelines, budgets, on-site execution, and post-event reporting.
• Collaborate with teammates to support a portfolio of experiential marketing programs, ensuring ownership and execution of events and brand experiences are shared across the broader Brand Strategy team.
• Support special projects and strategic initiatives that contribute to the long-term global vision of the Hollister brand.
• Stay informed on youth culture, fashion, entertainment, music, social platforms, and emerging trends to identify opportunities that strengthen campaign relevance and customer