Assistant / Associate Specialist Digital Brand Experience - Hollister

About the role

The Assistant / Associate Specialist, Brand Experience Digital role will lead end-to-end strategy development and execution for the Hollister site and app. They are a core member of the brand experience pod, ensuring that brand marketing campaigns are translated through customer-facing messaging in internal digital channels. They partner with several cross-functional teams across the organization, including Merchandising, Marketing Creative, and Digital Operations. The Digital Specialist is the subject matter expert in digital content strategy, bringing critical thinking and creative problem-solving to maximize internal digital campaign and product support. This job is located at our Global Home Office in Columbus, Ohio.

Responsibilities

• Owns site and app (seasonal and weekly) marketing content strategy, optimization, and planning.
• Sees through content updates for owned channels from planning to execution.
• Understands how other marketing channels (like paid, social, affiliate, etc) work together to form total customer journey by partnering closely with other channel owners.
• Partners closely with Data & Analytics, customer insights, and product/UX to understand data behind customer journey.
• Marketplace expert- is relentless about patterning and understands what competitors are doing.
• Reviews and proofs all seasonal & weekly content, ensuring strategy and brand cuts through in marketing. Provides strategic feedback and voices curiosities on marketing content.
• Owns seasonal and weekly site and app learning agenda, including seasonal A/B testing.
• Partners with ECM, Audience Strategy, Site Merch, Promo Planning and Digital Operations to have deep understanding of current site capabilities, e-spots, audiences, and audience goals.
• Ensures the right digital content is shown to the right customer audience at the right time.
• Supports seasonal planning and new digital initiatives, helping translate strategic priorities into customer-facing digital experiences.
• Provides strategic recommendations during content reviews, planning discussions, and leadership shareouts.
• Monitors site and app experiences to ensure content accuracy, brand consistency, and executional excellence.

Requirements

• Bachelor’s Degree or related experience.
• 3+ years of experience in digital channels (marketing experience preferred, general digital experience required).
• Jira, Mural or Figma experience is a plus.
• High attention to detail, organization, and time management.
• Strong conceptual analytical skills.
• Experience collaborating in a highly cross-functional organization.
• Strong understanding of digital customer experiences and performance metrics.

Benefits

• Incentive bonus program.
• Annual companywide review process.
• Flexible spending accounts.
• Medical, dental and vision insurance.
• Life and disability insurance.
• Associate assistance program.
• Paid parental and adoption leave.
• Access to fertility and adoption benefits through Carrot.
• Access to mental health and wellness app, Headspace.
• Paid time off and one paid volunteer day per year, allowing you to give back to your community.
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year).
• Seven associate wellness half days per year.
• Merchandise discount on all of our brands.
• Opportunities for career advancement, we believe in promoting from within.
• Access to multiple Associate Resource Groups.
• Global team of people who will celebrate you for being YOU!