Specialist, Social Media & Graphic Design

About the role

The Specialist, Social Media & Graphic Design is responsible for growing and elevating Carnival Cruise Line's trade social media presence across Carnival-owned channels, travel advisor communities, and partner social platforms.

Responsibilities

• Own the trade social media content calendar from planning through execution, identifying content opportunities and developing engaging content that supports brand announcements, promotions, events, and key trade marketing initiatives.
• Create, schedule, publish, and optimize content across Carnival-owned trade social channels.
• Maintain and optimize paid social media campaigns, including audience targeting, creative development, performance tracking, and reporting to maximize reach and engagement.
• Manage and engage with the day-to-day activity on Carnival's Trade Facebook Page, dedicated Travel Advisor Facebook Group, and other trade-facing social channels.
• Respond promptly to advisor inquiries and facilitate conversations, fostering a positive and engaging community experience.
• Analyze audience feedback, performance metrics, and social media trends to continuously improve audience growth, engagement, and overall channel effectiveness.
• Serve as a creative resource and brand champion for the Trade Marketing team, developing a wide range of marketing assets including social media content, email campaigns, digital advertising, sales and promotional materials, presentations, event collateral, and partner marketing communications.

Requirements

Strong understanding of the travel advisor community, passion for delivering an engaging and responsive social experience, strong judgment, proactive thinking, excellent time management, and the ability to anticipate needs and act quickly are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, Advertising, Digital Media, Web Development, or a related field.
• 3-5 years of experience in social media management, community management, graphic design, digital marketing, or a related marketing role.
• Experience developing and executing social media content strategies, including content planning, editorial calendar management, audience engagement, and community growth across multiple social media platforms.
• Experience managing paid social media campaigns, including audience targeting, optimization, performance tracking, analytics, and reporting.
• Proven ability to build online communities, drive engagement, and leverage performance insights to optimize content and campaign effectiveness.
• Demonstrated expertise in graphic design with a strong portfolio showcasing concept development, visual storytelling, and the creation of social, digital, and print marketing materials.
• Expert proficiency in Adobe Creative Suite, including InDesign, Photoshop, and Illustrator, with experience concepting, designing, and producing a variety of marketing assets including social media content, email campaigns, digital advertising, presentations, sales materials, event collateral, and partner marketing communications.
• Proven ability to interpret and apply brand standards while maintaining a consistent brand identity across social media, digital, print, and partner marketing communications.
• Experience using project management tools such as Asana to coordinate workflows, manage priorities, and collaborate across cross-functional teams preferred.
• Knowledge of Salesforce and basic HTML is a plus.
• Proven written, verbal, and visual communication skills, with the ability to collaborate effectively across cross-functional teams and build productive relationships with internal stakeholders and external partners.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects, meet deadlines, and thrive in a fast-paced environment.
• Customer-focused mindset with strong judgment, responsiveness, and the ability to serve as a trusted resource within online communities and social media channels.
• Proficiency in Microsoft PowerPoint, Word, and Excel.

Skills

• Strong understanding of the travel advisor community.
• Passion for delivering an engaging and responsive social experience.
• Strong judgment, proactive thinking, and excellent time management.
• Ability to anticipate needs and act quickly.
• Experience in social media management, community engagement, content creation, and graphic design.
• Expert proficiency in Adobe Creative Suite.
• Proven ability to interpret and apply brand standards.
• Experience using project management tools.
• Knowledge of Salesforce and basic HTML.
• Proven written, verbal, and visual communication skills.
• Strong organizational skills and attention to detail.