Specialist - Media

About the role

Supports the Media Manager and team fully in the development, execution, and optimization of national media campaigns to achieve marketing and communication goals and brand growth. This role involves implementing and coordinating media buys, monitoring campaign performance, and ensuring brand consistency in all media executions. The Media Specialist works closely with internal teams and external vendors to deliver effective, data-driven campaigns that engage target audiences. Strong organizational skills, attention to detail, and knowledge of digital and traditional media channels are essential.

Responsibilities

• Support the manager in development, implementation, execution, and ongoing optimization surrounding campaign tactics for General Market and Hispanic Market national media and local test campaigns
• Collaborate with internal teams and external partners to align paid media efforts with overall marketing goals and maintain momentum across complex workstreams to ensure timely launches and ongoing opportunities for campaign development
• Monitor and analyze campaign performance metrics to inform future allocations and optimizations as well as lead opportunities around A/B testing strategies and opportunistic
• Assist with vendor and partner relationship management and coordination
• Lead onboarding and management of enhanced data capabilities and activation
• Facilitate billing reconciliations and lead budget tracking and management
• Stay updated on platform changes, trends, and best practices

Qualifications

• Bachelor's Degree required; Marketing, Advertising, Business Administration or Communications preferred
• 1-2 years of related experience in media with a media or full-service advertising agency
• Understanding of national and local media planning and buying practices
• Strong attention to detail, creative thinking, excellent communication skills, multi-tasker, ability to work in a fast-paced environment
• Experience with both marketing resources and tools, as well as partnership building

Pay

$63,000.00 - $107,000.00 Annually, with a target annual bonus of 7.5% of annualized base salary based on actual company and personal performance.

Schedule

In-office at the Wendy's Restaurant Support Center (1 Dave Thomas Blvd, Dublin, OH 43017) at least 4 days per week. Travel: 15%.

Benefits

Eligible for benefits including parental leave, free EAP sessions, and company 401k match. For more details, visit www.wendysbenefits.com.