Specialist, Influencer Marketing

About the Role

The Specialist, Influencer Marketing is a team support role that assists with in-house and agency-led Influencer Marketing program management and execution. This role supports the objectives and workflow of the larger team, including identifying potential influencers, building internal and external materials and presentations, monitoring and reporting on influencer activity, and working with internal and agency teams on program logistics.

Responsibilities

• Research and stay abreast of new influencers, vendors, and partners; share insights with the team, manager, and agency partners. Stay current on influencer partner channels, programs, and content to identify new partners.
• Conduct competitive benchmarking, program analysis, and trend reporting to keep leadership informed of industry developments and best practices.
• Assist in deploying Influencer Marketing programs and campaigns, ensuring deliverables are met on time and on budget. Contribute ideas and strategies to grow existing and new programs.
• Compile portions of first drafts for presentations, POVs, partner materials, and influencer communications with oversight from the Manager and Project Manager.
• Collaborate seamlessly with the Influencer Marketing team, Affiliate team, Media Partnerships, and Social Media teams, as well as with influencer partners.
• Work with Influencer Marketing and Affiliate Marketing campaign management and measurement tools, agency partners, and analytics/finance teams to collect, compile, and aggregate campaign reporting (weekly, monthly, quarterly, and/or annual). Provide recommendations and optimizations based on insights.

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Bachelor’s degree or equivalent in a field related to the job (e.g., marketing, communications).
• Minimum of 3 years of relevant work experience.

Preferred Qualifications

• 2+ years of experience in influencer marketing, social media, or related fields.
• Passion for social media personalities, blogs, and digital communities, both professionally and personally.
• Strong understanding of marketing, social media ecosystems, influencer, and affiliate marketing.
• Deep knowledge of online community platforms, influencer marketing management, and measurement technology.
• Experience vetting and communicating with social influencers.
• Familiarity with social media platform management and social publishing software.
• Exceptional written and verbal communication skills.
• Excellent time management, project management, prioritization, and organizational skills.
• Entrepreneurial spirit and intellectual curiosity.
• Knowledge of online marketing, advertising, and ecommerce.

Skills

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict

Schedule & Travel

• Typically requires overnight travel less than 10% of the time.
• Primarily office-based with frequent opportunity to move about; minimal physical demands (e.g., occasional lifting of light articles).