Specialist, Global Product Marketing

About the role

Location: Florida, Texas, Tennessee, and Pennsylvania. Division: Ticketmaster. Line Manager: Sr. Director, Global Product Marketing - B2B. Contract Terms: Permanent, 40 hours per week.

Ticketmaster’s Product Marketing group operates as the client voice internally for the company. Its mission is to develop competitive, compelling, & cohesive narratives that connect products & services to global client experiences, advocating for clients across the product lifecycle and building the B2B narrative across strategic priorities, enterprise products, and agile release cycles. The team serves as the glue between product, communications, sales enablement, and product design teams globally to bring new products to market.

As Product Marketing Specialist, Festivals, you'll own go-to-market for Front Gate and Universe, two Ticketmaster portfolio companies serving festival organizers and independent event creators. You'll be the marketing owner for your product areas: defining positioning, building launch plans, and deciding how to tell the story to clients. This is a hands‑on role with real ownership, working directly with Product and account teams to decide what to launch, how to position it, and how to measure success. You'll know your products and clients better than anyone outside the room and use that insight to shape decisions—not just execute against them.

Responsibilities

• Work across our portfolio companies, Front Gate and Universe for strategic priorities, key releases, client communication, and internal enablement.
• Support team in building comprehensive go-to-market to bring B2B products and services to market.
• Help drive go-to-market strategies that support product adoption, market differentiation and new business growth.
• Manage ongoing client communications strategy, including product emails and onboarding journeys.
• Partner cross-functionally across product, account teams, education, marketing and PR to help define product rollout and launch planning strategies.
• Collaborate across teams to develop common goals and influence business decisions in support of executing your team strategies.
• Maintain feedback loop to understand client needs and help improve products.

Requirements

• 1-3 years experience in product marketing or a closely related marketing role, ideally B2B or B2B2C.
• A track record of shipping launches you led yourself: you've written the positioning, built the plan, run the cross-functional team, and reported the results.
• Sharp instincts for client value — you can find the "so what" in a product spec and articulate it clearly across decks, email, web, and in a room.
• Exceptional written and verbal communication. You write tight, you edit well, and you're comfortable presenting to senior stakeholders.
• Proven ability to influence without authority in a matrixed organization, and to align teams that don't report to you around a shared plan.
• Comfort operating in an entrepreneurial environment where speed of decision-making and quality of execution both matter.
• Solutions-first approach to problem solving, and the judgment to know which problems are worth solving now.
• Live events, festivals, ticketing, or SaaS/platform marketing experience is a plus.

Skills

• Fast-learner, adaptable, and receptive to feedback, as our business regrows your will need to keep a pulse on our quickly evolving product and client needs.
• Put your client and end customer first in everything you do, not afraid to speak up for the client, advocate for the best experience, and have a strong sense of client needs.
• Strong collaborator and team player, eagerly collaborates across a matrixed organization to drive successful go to market strategies and delightful client experiences.
• Attention to detail on all tasks by meticulously reviewing work, identifying discrepancies, and consistently adhering to company standards and procedures.
• Positive energy, passionate about the opportunity surrounding our products, the industry and fans. A cultural driver brings fun, optimism, and togetherness each day.

Benefits

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

Schedule

Permanent