Specialist, E-Commerce SEO

Position Summary

This role is responsible for performing in-depth audits and implementing SEO (Search Engine Optimization) best practices across existing/new E-commerce websites as well as delivering analytics and recommendations about future actions needed for SEO and general website maintenance. This role will also be responsible for interpreting customer behavioral analytics to help streamline the customer experience online as well as report back key metrics to various internal and external stakeholders.

Here’s What You’ll Do

• SEO Implementation & Management
  • Perform keyword research and recommend on-page optimization based on business objectives for existing content.
  • Monitor, research and analyze SEO performance data to determine effectiveness of optimization implementations.
  • Provide SEO analysis and recommendations on meta tags, headlines, body copy, URLs, etc.
  • Prepare various optimization related reports and analysis (schedule and/or ad hoc).
  • Aid management in tracking marketing initiatives and milestones to define and implement search marketing strategies and activities.
  • Maintain, troubleshoot, and resolve SEO technical issues (Orphan web pages, duplicate content, meta description issues, broken links, H1 tags, etc.).
  • Work in conjunction with the media team to ensure our organic presence compliments our paid presence and campaigns.
  • Work in conjunction with the brand and loyalty teams to ensure key brand pillars and differentiators are represented in our organic strategy.
• Website Management
  • Assist with E-Commerce websites and applications to meet and deliver established E-Commerce sales and profitability through merchandising plans and E-Commerce processes.
  • Collaborate with internal departments and external customers (i.e. vendors, merchants, etc.) to implement and support the Company’s E-Commerce initiatives; identify and recommend process improvements to appropriate business partners to grow online sales and improve the E-Commerce presence.
  • Aid in creation and execution of customer programs and events.
  • Practice best in class customer service and support.
• AI Analysis & Recommendations
  • Research and execute best practices related to AI trends.
  • Build and support a best-in-class SEO and GEO (Generative Engine Optimization) experience for online customers.
  • Utilize AI to assist with task streamlining/content creation (as appropriate).

Here’s What You’ll Need

• Education: Bachelor’s degree (Required) in Marketing, Business Administration, Economics, Mathematics or other related field or equivalent combination of education and/or experience.
• Experience: 2-4(+) years experience with SEO/GEO campaign management software (i.e. BrightEdge, SEMRush, MOZ, etc.).
• Knowledge: Of the search engine ranking criteria of the leading algorithms, organic search trends, and HTML, CSS and JavaScript development as they relate to SEO.
• Skills & Abilities: Strong written and verbal communication skills. Strong organizational, prioritization, time management, and analytical skills. Must be detail-oriented and able to meet deadlines while ensuring accuracy. Ability to learn and adapt to changes in technology/systems. Self-starter that can take project details and work with other teams to accomplish goals. Proficient in Microsoft Suite (Word, Excel, PowerPoint).

Additional Responsibilities

• Take on additional responsibilities as assigned or as the business needs evolve.

Education & Experience

• Bachelor’s degree (Required) in Marketing, Business Administration, Economics, Mathematics or other related field or equivalent combination of education and/or experience.
• 2-4(+) years experience with SEO/GEO campaign management software (i.e. BrightEdge, SEMRush, MOZ, etc.).

Skills & Abilities

• Strong written and verbal communication skills.
• Strong organizational, prioritization, time management, and analytical skills.
• Must be detail-oriented and able to meet deadlines while ensuring accuracy.
• Ability to learn and adapt to changes in technology/systems.
• Self-starter that can take project details and work with other teams to accomplish goals.
• Proficient in Microsoft Suite (Word, Excel, PowerPoint).

Physical Requirements

• The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• May be required to lift and/or move 20 pounds.
• The associate is frequently required to sit/stand/walk.
• While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions.
• Temperatures may vary for those subject to any of the following areas: computer/server room, print shop, production area).
• The noise level in the work environment is usually low to moderate but may be high in distribution settings.

Travel Requirements

• Willingness to travel, including overnight stays, up to 15% depending on business needs.

Benefits

• SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.

EEO Statement

• SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging.