Specialist, Digital Strategy
The Specialist role will report into the Supervisor position and will be a part of the Digital Strategy & Activation Team. This team works collectively to ensure that we have a thorough understanding of and a pulse on the media landscape, make smart investments with media partners, negotiate mutually favorable terms, and plan and execute client media buys that best deliver on their business and marketing objectives.
Responsibilities
Developing Teams & Talent: Understand roles and responsibilities within the team. Contribute to training of Sr Associates/Associates on their team and billing/reconciliation team individuals. Reviews and supports goals of Sr./Associates.
Delivering on Our Value Proposition: Participate in meetings with partners. Understands partner portfolio offerings and can identify client opportunities. Participate in negotiations for assigned clients and campaigns. Understand deal structure and can manage negotiation and RFP process for select mid-level accounts. Develop campaigns that partner with preferred partners. Execute client-facing media plan packaging and delivery for select mid-level accounts across most steps independently with great accuracy. Participate in negotiations. Develop with support campaign pricing to effectively drive client results and business health for select mid-level accounts.
Managing Business & Operations: Manage campaign activation; contribute to template and buy entry. Leads RFP/post-sale process for select mid-level accounts and can serve as first touch QA for Associates. Can execute process with some oversight and high degree of accuracy. Participate in discrepancy resolution for assigned clients and campaigns. Establish expectations through clear communication with client and vendor. Understand billing nuances that impact planning. Contribute to data input across various tools. Keeps Salesforce up to date for assigned accounts.
Qualifications
2-5 years of experience with Basic knowledge of media is critical for success in this role
Diverse backgrounds and experience are welcome including Agency Planning/Investment, Media Sales, Consulting and/or Media Client Side
Basic knowledge of Salesforce and MS Office Suite (must be proficient in Excel)
Strong media financial acumen is mandatory Business financial acumen is preferred
Basic understanding of the media landscape
Soft Skill Requirements
Technical skills are a point of entry for the roles at APEX but we’re looking for exceptional talent with high emotional intelligence and soft skills that drives our culture.
Hungry to work hard to meet/exceed expectations
Adapts well, embraces and drives change
Acts transparently with others
Led with positivity and inclusivity to inspire those around them
Additional Information
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
The Company anticipates the application deadline for this job posting will be 8/8/2026.