Specialist, Digital Advertising

Responsibilities

• Create, manage, and optimize digital advertising campaigns across Google, Microsoft, Meta, and other advertising platforms.
• Monitor performance and make data-driven recommendations to improve campaign results.
• Utilize AI tools to support campaign management, reporting, research, content creation, and process improvement.
• Develop and refine AI-assisted workflows that increase efficiency and reduce manual effort.
• Analyze large datasets to identify trends, opportunities, and performance insights.
• Collaborate with internal teams and clients to develop and execute effective digital marketing strategies.
• Communicate campaign performance, recommendations, and strategic insights in a clear and actionable manner.
• Stay informed on emerging trends, platform updates, and AI technologies relevant to digital advertising.
• Contribute to the improvement of internal tools, processes, and reporting systems.
• Support team development by sharing knowledge, best practices, and innovative approaches to problem-solving.

Qualifications

• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Experience using AI tools such as ChatGPT, Claude, Gemini, Copilot, or similar platforms.
• Strong analytical and problem-solving skills.
• Comfortable working with large datasets and performance metrics.
• Excellent written and verbal communication skills.
• Strong attention to detail and commitment to quality.
• Self-starter with a proactive and continuous-improvement mindset.
• Ability to present findings and recommendations to clients and internal stakeholders.