Specialist, CRM Marketing

Guitar Center is seeking a technically adept Specialist – CRM Marketing to elevate our customer communication strategy. This role combines high-volume campaign execution with a forward-thinking approach to automation and personalization using Salesforce Marketing Cloud (SFMC).

Responsibilities

• Build and deploy batch email and SMS campaigns, ensuring accurate setup, segmentation, creative integration, and QA across devices and platforms.
• Evaluate high-volume or recurring batch sends to identify candidates for automation, developing logic and data requirements to transition these into scalable lifecycle journeys.
• Design and manage multi-step customer experiences in Salesforce Marketing Cloud using Journey Builder, Automation Studio, and dynamic content strategies.
• Leverage AMPscript, personalization logic, and real-time CRM data to tailor content based on behavior, preferences, and lifecycle stage.
• Collaborate with data and analytics teams to define audience segmentation, configure and manage data extensions, and build SQL queries for precise targeting.
• Work with marketing and web teams to establish key event tracking or data collection signals that power automated triggers and journey enrollment.
• Contribute to campaign automation efforts that reduce manual work, improve targeting precision, and speed up deployment timelines.
• Serve as a technical mentor to more junior team members, offering guidance on personalization scripting, automation strategy, and SFMC best practices.
• Conduct thorough QA testing to ensure rendering and logic accuracy across browsers, devices, and operating systems.
• Troubleshoot platform-specific issues related to personalization, deliverability, or journey performance.
• Document workflows, scripting patterns, and processes to support long-term scalability and internal knowledge sharing.
• Partner with other teams to align CRM efforts with business goals.

Requirements

• 3+ years of CRM/email marketing experience, ideally within a high-volume environment and with deep hands-on use of Salesforce Marketing Cloud.
• Proficiency in:
  • AMPscript and dynamic content blocks
  • Journey Builder, Automation Studio, Email Studio
  • SQL queries and data extensions
  • Campaign QA, testing, and rendering best practices
• Experience building and improving batch campaigns as well as identifying pathways to automated lifecycle communications.
• Strong working knowledge of HTML/CSS and ability to troubleshoot technical or rendering issues.
• Familiar with campaign performance tracking and reporting via tools such as Adobe Analytics, Omni Analytics, or SFMC dashboards.
• Passion for CRM innovation and a proactive mindset toward improving efficiency, personalization, and customer experience.
• Strong collaboration and communication skills with an ability to thrive in a cross-functional environment.
• Bonus: A genuine enthusiasm for music and gear, whether as a musician, hobbyist, or fan.

Benefits

• Gig leave for musicians to take time off for tours and return to their job afterward.
• Medical, dental, and vision insurance.
• 401K with company match.
• Mental health support.
• Paid sick, holiday, and vacation time.
• Employee discount program.
• Tuition reimbursement options.

Pay

$70,304 - $78,000 per year, depending on background and experience.