CRM Marketing Specialist

We're part of the Renewal by Andersen network—one of the most respected names in window and door replacement—and there's no better time to join. We've built a culture where people stick around: strong leadership, a great team, and real investment in your growth. We're backed by 120+ years of Andersen craftsmanship, and we're not just filling a role. We're looking for someone to grow with us.

Responsibilities

• Build, test, launch, and optimize email, SMS, and automated marketing campaigns in HubSpot.
• Manage audience segmentation, personalization, and lifecycle workflows to deliver targeted customer experiences.
• Create and maintain workflows, lists, forms, landing pages, and other campaign assets.
• Maintain accurate customer data across HubSpot and Salesforce, including contact records, lifecycle stages, subscription preferences, and campaign associates.
• Test campaigns, workflows, links, and tracking to ensure a seamless customer experience.
• Monitor campaign performance, develop reports, and recommend improvements based on data.
• Partner with internal teams to coordinate campaign timelines, assets, testing, and approvals.
• Troubleshoot campaign and workflow issues while identifying opportunities to enhance automation and customer engagement.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 2-3 years of experience in CRM, lifecycle marketing, marketing automation, or a related marketing role.
• Hands-on experience building and managing campaigns, workflows, lists, and automation in HubSpot.
• Working knowledge of Salesforce CRM and its integration with marketing automation platforms.
• Experience developing and executing customer lifecycle strategies that drive engagement, retention, and repeat business.
• Ability to interpret campaign performance data and translate insights into actionable recommendations.
• Strong organizational, project management, and communication skills with the ability to manage multiple priorities and collaborate across teams.

Skills

• HubSpot: Proficiency using HubSpot Marketing Hub and CRM to build, manage, and optimize campaigns.
• Marketing Automation: Experience creating workflows, automated customer journeys, and lifecycle campaigns.
• Audience Management: Knowledge of customer segmentation, dynamic lists, and personalization strategies.
• Reporting & Analytics: Ability to analyze campaign performance, build reports, and leverage data to optimize results.
• CRM & Data Management: Experience maintaining CRM data integrity, contact records, lifecycle stages, and subscription preferences.

Physical Requirements

• Ability to work at a computer and use standard office equipment for extended periods.
• Ability to communicate effectively in person, by phone, email, and virtual platforms.
• Ability to remain stationary for extended periods, move throughout the office, and operate standard office equipment.
• Ability to occasionally lift and move office materials up to 15 pounds.

Benefits

• Competitive Compensation: Salary ranging between $64,000-$76,000 based on experience.
• Comprehensive Benefits Package: Health, dental, vision, and long-term disability coverage.
• 401(k) with Company Match: Competitive company contributions to support your financial future.
• Paid Time Off & Holidays: Generous PTO and company-paid holidays to promote work-life balance.
• Collaborative Culture: Be part of a supportive, team-oriented environment focused on service excellence.