Specialist, Brand Commercial

About the role

Here at Scout Motors, we're carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and trucks and will do so once again. But Scout is more than just a brand, it's a legacy steeped in a culture of exploration, caretaking, and hard work. The Scout brand is all about respect. Respect for the past and the future by taking an iconic American brand that hasn't been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. Respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute. And respect for our customers by developing two powertrains that meet their requirements — an all-electric powertrain as well as the Harvester™ range extender powertrain which includes a built-in gas-powered generator with an estimated 500 miles of combined range.

Scout Motors is seeking a strategic, entrepreneurial, and relationship-driven Specialist, Brand Commercial, to help build the broader Scout world. The Specialist, Brand Commercial will own assigned workstreams within the development and execution of partnerships, sponsorships, licensing programs, and commercial collaborations that extend Scout beyond transportation and into culture, community, adventure, and everyday life. This role creates meaningful connections between Scout and the brands, organizations, experiences, and communities that share our values and resonate with our customers. As a key member of the Brand team, you will grow Scout as a modern lifestyle brand by evaluating opportunities that expand awareness, strengthen cultural relevance, deepen customer engagement, and create long-term business value. You will manage assigned partnerships and programs that enhance the Scout experience while supporting broader brand and business objectives. Working cross-functionally with teams across Marketing, Communications, Events, Product, Retail, Legal, and Finance, you will evaluate opportunities, manage partner relationships, contribute to negotiations, coordinate activations, and measure performance. You will independently execute assigned work within established brand and commercial strategies, adapting existing approaches to unusual circumstances and seeking review at critical decision points.

Responsibilities

Licensing Strategy & Management

• Own assigned elements of Scout's brand licensing strategy and portfolio within established brand and commercial objectives.
• Identify and evaluate opportunities to extend the Scout brand into relevant products, services, and consumer touchpoints by assessing identifiable brand, customer, financial, legal, and execution factors.
• Manage day-to-day relationships with assigned licensing partners and agencies, coordinating with internal teams to deliver program execution, performance, and brand compliance.
• Partner with Brand & Strategy, Creative, Design, and Legal teams to evaluate tradeoffs and ensure licensed products and programs align with Scout's brand standards and business objectives.
• Monitor consumer, category, and competitive trends; adapt established licensing approaches and recommend the appropriate course of action for assigned opportunities.

Brand Partnerships, Sponsorships & Growth

• Develop and manage assigned strategic partnerships, sponsorships, and brand collaborations that drive brand awareness, cultural relevance, and brand and business impact.
• Identify and evaluate partnership opportunities in key markets across brands, organizations, communities, associations, and like-minded businesses that align with Scout's values and growth objectives.
• Develop partnership strategies, business cases, and recommendations for assigned opportunities, using precedent and adapting existing approaches where circumstances require.
• Build and maintain strong relationships with partners, advising internal and external stakeholders on difficult program matters and driving initiatives through agreed objectives.
• Lead defined elements of partnership and sponsorship negotiations, contract development, and relationship management in collaboration with Legal, Finance, and other internal stakeholders.
• Partner closely with Brand, Creative, Communications, Marketing, and Events teams to integrate partnership initiatives across the enterprise and customer experience.
• Assess emerging partnership models, sponsorship opportunities, and cultural trends; recommend actions that can strengthen the Scout brand and unlock growth.
• Manage budget planning, investment tracking, and program delivery for assigned partnership and sponsorship initiatives, escalating material risks or exceptions at critical points.

Measurement & Optimization

• Define and track key performance indicators across assigned Brand Commercial programs, including licensing, partnerships, and sponsorships.
• Develop reporting that measures brand, audience, and business outcomes.
• Analyze program performance, evaluate identifiable drivers and constraints, and recommend improvements to future investments and partner effectiveness.
• Develop scorecards, frameworks, and processes that drive consistency, accountability, and long-term program success within the assigned scope.
• Communicate insights, risks, and recommendations to differing audiences, adjusting the level of detail to support planning and decision-making.
• Own the structure and coordination of the Quarterly Business Review process for Brand Commercial with internal and external stakeholders, with leadership review at critical points.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Sports Marketing, Entertainment Marketing, or related field, or equivalent professional experience.
• 4–8 years of experience in brand partnerships, sponsorships, licensing, business development, or related commercial marketing disciplines.
• Experience negotiating and independently managing partnerships with external organizations, agencies, or brands.
• Demonstrated ability to manage complex projects across multiple stakeholders and drive assigned workstreams through completion.
• Strong analytical and financial acumen with experience evaluating partnership performance, business impact, and competing considerations.
• Ability to assess unusual circumstances, adapt established approaches, recommend a course of action, and escalate decisions outside assigned authority.
• Exceptional communication, presentation, and relationship-management skills, including the ability to advise on difficult matters and adapt communication for senior and non-specialist audiences.
• Experience working in a fast-paced, high-growth environment.
• Proficiency in Microsoft 365 applications.

Qualifications

• Experience building partnership or licensing programs for consumer, lifestyle, automotive, outdoor, technology, or hospitality brands.
• Knowledge of sponsorship valuation, rights negotiation, activation planning, and brand licensing.
• Experience developing partnership business cases and executive-level recommendations.
• Experience working with agencies, sports or entertainment properties, media partners, or cultural organizations.
• Passion for adventure, outdoor culture, mobility, and lifestyle brands.
• Familiarity with brand licensing programs and intellectual property management.
• Strong understanding of brand strategy and customer experience principles.

Benefits

The benefits of joining Scout include the chance to build products and a company from the ground up. This is a chance to create something new and lasting – with an iconic brand at its foundation. In addition, Scout provides competitive compensation and benefits to support your physical, mental, and financial wellbeing. Program specifics are detailed in company policies and employee benefit guides, select highlights:

• Competitive insurance including: Medical, dental, vision and income protection plans