SOREL Senior Email Marketing Specialist

About the role

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs.

Responsibilities

• Own and manage the email marketing calendar, aligning campaigns with merchandising priorities, product drops, and seasonal initiatives
• Execute batch campaigns end-to-end (build, QA, deploy) within Zeta
• Lead A/B testing strategy, including subject lines, creative, personalization, and send-time optimization
• Design and optimize customer journeys, including onboarding, post-purchase, retention, and win-back flows
• Build and refine audience segmentation strategies to drive personalization and targeting effectiveness
• Analyze performance and deliver actionable insights through regular reporting and readouts for batch, lifecycle, journeys and tests
• Maintain strong email list health, including subscriber growth, engagement, deliverability, and compliance
• Partner cross-functionally to ensure cohesive messaging and campaign execution across customer touchpoints

Requirements

• Bachelor’s degree, applicable certification or equivalent experience
• 7+ years of experience in email marketing, preferably within DTC eCommerce or retail (footwear/apparel a plus)
• Hands-on experience with Zeta or similar enterprise level ESPs; Zeta experience preferred
• Strong experience with HTML and/or Liquid templating (required for campaign setup and customization)
• Demonstrated success managing email lifecycle programs, including triggered flows and journey orchestration and SMS
• Proven track record with A/B testing frameworks and performance optimization
• Deep understanding of customer segmentation, personalization, and targeting strategies
• Expertise in email analytics and reporting, with the ability to translate data into actionable insights
• Familiarity with email deliverability best practices, including list hygiene, spam compliance, and engagement monitoring
• Strong understanding of DTC business models, merchandising cycles, and promotional strategies. Ability to manage multiple campaigns simultaneously in a fast-paced environment
• Excellent cross-functional communication skills and experience working with Creative, Brand, and Merchandising teams
• Detail-oriented with a strong emphasis on quality assurance and execution accuracy
• Experience within footwear, apparel, or lifestyle brands preferred
• Familiarity with CDPs or advanced customer data platforms preferred

Qualifications

None specified

Skills

• Online shopping experience
• Team player
• Change agent
• Sharp, critical thinker
• Problem solver

Benefits

See details in the job description.

Pay

Details TBD

Schedule

Details TBD