Solutions Specialist

About the role

The Automation Specialist role is responsible for driving the business strategy to accelerate growth in Automation and Software-related businesses, including programmable controllers, I/O, safety, industrial computers, system network design, design software, operations software, and plant maintenance software. This position will provide technical, marketing, and commercial leadership for sales growth, be responsible for supporting the commercial plan for this business segment and take a lead role in developing a competency plan to ensure that support functions (inside/outside sales) are adequately prepared to maximize share gain for this business in the assigned territory.

Responsibilities

• Articulate the value of Rockwell’s portfolio of Automation products and services and utilize outcome-based selling strategies at all customer levels.
• Serve as the key driver and business leader of their portfolio offerings.
• Responsible for input to annual planning, forecasting, and driving the business strategy to accelerate business growth and sales performance in the assigned geography.
• Lead the commercial introduction of new products and services including:
• Set business goals
• Identify customer targets
• Drive marketing efforts, and run Rockwell Automation commercial programs
• Cookpilot sales engagement
• Provide technical, application, and industry training to distributor account managers for core products.
• Consult and advise customers on proposals and pricing strategies.
• Guide customers on the proper installation and configuration of core products, modernizations, and conversion to upgraded technology.
• Collaborate with Crawford Electric Support and Rockwell Automation sales, specialists, and domain experts to sell core products.
• Provide pre-sale and post-sale support.
• Understand market trends, business drivers, KPIs, and competing forces and translate them into customer solutions.
• Build and maintain trusted customer relationships, while understanding the different personas within the customer (e.g., buyer vs influencer) as well as their business drivers.
• Develop, create, and implement account and territory plans, campaigns, and commercial programs for new and existing business.
• Interface with Rockwell’s Business Leaders and Technical Consultants to facilitate the resolution of quality and delivery issues when necessary and provide feedback to the appropriate Rockwell Specialist team relative to product or service gaps, as well as opportunities.
• Develop marketing and sales collateral on their products, services, and solutions relevant to their market for internal, partner, and customer use.
• Lead and support customer-facing technical events.
• Respond in a timely manner to customer and sales requests, including outside of normal business hours.
• Travel as required within assigned geography including overnight, and to training and other events nationally for up to two weeks annually.
• Acknowledge and maintain compliance with applicable Sonepar, Crawford Electric Support, and Rockwell Focused Vendor policies.

Qualifications

• Bachelor of Science in Engineering or equivalent combination skills, experience, or education.
• 5 years' experience with Rockwell Automation’s products and applications or equivalent experience with competitive products and solutions.
• Ability to create professional proposals from customer specifications, follow process and approval procedures.
• Good technical writing, presentation, and communications skills with the ability to present topics to groups of customers and internal peers in English. Ability to converse in additional languages, especially Spanish, would be very desirable.
• Ability to determine data trends and utilize the information in the decision-making process.
• Demonstrates professional selling skills, e.g., prospecting, negotiation techniques, preparing for professional meetings, handling customer objections, gaining committed customer relationships.
• Ability to identify and understand market trends and conditions, competitive forces, sales opportunities, and growth through strategic business planning.
• Willing to continuously learn and improve technical competency.

Preferred Qualifications

• Sales experience with an understanding of the important business drivers (key factors and activities that drive the operational and financial results) for industrial customers.
• Deep technical knowledge of programmable controllers, I/O, safety, industrial computers, system network design, design software, operations software, and plant maintenance software and able to articulate core product capabilities to customers in a way that is relevant to customer's industry and applications.