Solutions and Market Lead (Pharma – Medical Affairs, Market Access, HEOR, & RWE)

About the role

The Solution and Market Lead for Medical Affairs, Market Access, HEOR, and Real World Evidence (RWE) is accountable for owning the solution strategy, market positioning, and commercial success of offerings that support evidence generation, value demonstration, and patient access across the pharmaceutical lifecycle.

Responsibilities

• Maintain a current view of payer, HTA, and regulatory evidence expectations across key geographies and therapeutic areas.
• Define buyer personas (e.g., Medical Affairs, HEOR, Value & Access, Epidemiology, Evidence Generation) and articulate their success metrics and pain points.
• Lead end-to-end solution ownership from ideation and design through pre-launch, launch, and post-launch optimization, in alignment with the broader solution/product management framework.
• Partner closely with Product, Data, Engineering, and Delivery teams to shape solution scope, differentiation, and scalability.
• Define solution packaging, pricing inputs, and value articulation for the associated pharma use cases.
• Develop and execute the go-to-market strategy for Medical Affairs, Market Access, HEOR, and RWE solutions within pharma.
• Enable Sales, Account Management, and Customer Success with messaging, pitch materials, use-case narratives, and competitive positioning.
• Support complex deals by participating in discovery, shaping solution approaches, and engaging credibly with senior medical and access stakeholders.
• Own pipeline influence, bookings contribution, and adoption metrics for the solution portfolio.
• Balance near-term commercial opportunities with longer-term platform and capability investments.
• Track post-sale usage and outcomes to refine solution-market fit and expand footprint within accounts.
• Serve as the connective tissue between market needs and internal execution across Product, Delivery, Commercial, and Marketing teams.
• Ensure scientific rigor, methodological credibility, and compliance considerations are embedded in solution design and positioning.
• Act as an internal and external thought leader on the role of RWE, HEOR, and value evidence in modern pharma decision-making.

Requirements

10+ years of experience in Medical Affairs, HEOR, Market Access, RWE, or outcomes research within pharma, biotech, CROs, or evidence/data vendors.

Demonstrated experience owning solution strategy, market ownership, or product adjacent leadership in a life sciences B2B environment.

Strong understanding of real-world data sources, study designs (retrospective and prospective), and evidence generation for regulatory, payer, and HTA use.

Proven ability to work cross-functionally and influence senior stakeholders without direct authority.

PREFERRED: Advanced degree (PhD, PharmD, MPH, MSc, MD) or equivalent experience in epidemiology, health economics, outcomes research, or related fields.

Experience launching or scaling new RWE, HEOR, or value-focused solutions.

Comfort engaging with senior Medical Affairs, HEOR, and Market Access leaders at global pharma companies.