Solution Marketing Manager - Energy Market

Job Responsibilities

• Own and execute the energy vertical marketing strategy aligned with the Energy Business Unit and Sales Teams priorities
• Align marketing initiatives to business objectives: pipeline growth, revenue generation, and market share expansion
• Leverage market intelligence and competitive insights to craft strategies that enhance market position
• Conceptualize and drive primary market research to better understand marketplace and customer needs
• Maintain expertise across key grid areas: transmission, distribution, substation infrastructure, renewable interconnection, and data center power delivery
• Track competitive landscape, emerging technologies, and industry standards
• Define buyer personas and map the buyer's journey from awareness to decision across key Energy segments
• Develop and manage go-to-market plans and launch tiers for grid solutions and product releases
• Ensure messaging consistency and brand alignment across all channels and touchpoints
• Integrate PR and publication opportunities to strengthen brand awareness and credibility

Sales Enablement, Collaboration, and Performance Management

• Lead, develop, and collaborate closely with the Technical Copywriter (Energy)
• Brief and direct content creation; review and approve white papers, case studies, and thought leadership content
• Enable sales teams with presentation templates, case studies, and competitive battle cards
• Partner with Product Line Management to translate technical product capabilities into market-facing value propositions
• Collaborate with Solutions/Application Engineers to ensure technical accuracy and application relevance
• Work with Market Development to align on market priorities and thought leadership topics
• Coordinate with other Solution Marketing Managers on messaging, scheduling, and resource allocation
• Partner with Campaign Manager to activate campaigns across digital, social, paid media and PR
• Allocate and manage vertical marketing budget to maximize ROI across campaigns, content production, events, and partner programs
• Define success metrics and KPIs: leads, pipeline, revenue influence, brand awareness
• Track quarterly OKRs and analyze results to adjust strategy based on performance data

Required Qualifications and Experience

• Bachelor's degree in Marketing, Business or related field
• 5+ years of B2B marketing experience in solution marketing or product marketing
• 5+ years working in the Energy/Utility sector with deep understanding of grid infrastructure
• Strong understanding of energy market dynamics, grid infrastructure, regulatory environment, and infrastructure challenges
• Track record of successful product and solution launches in energy markets
• Demonstrated success in creating messaging frameworks, competitive positioning, and buyer personas
• Experience managing marketing budgets and delivering measurable results
• Experience leading cross-functional initiatives across product management, market development, engineering, sales, and marketing teams

Preferred Experience

• In telecommunications, optical networks, or infrastructure technology sectors
• Direct experience with utility customers and EPCs
• Technical Competencies: Strategic marketing planning, Messaging and positioning expertise, Solution marketing frameworks, Market intelligence, Buyer journey mapping, Performance analytics, Budget management, Digital marketing channels, SEO, Paid media, Demand generation tactics, Energy industry trends, Grid infrastructure, Utility/operator business models
• Behavioral Competencies: Strategic thinker, Content strategist, Launch leader, Customer-focused, Cross-functional collaborator, Data-informed decision maker, Influential communicator, Entrepreneurial mindset, Adaptable and resilient, Results-oriented, Collaborative negotiator