Software Engineer

About the role

The Software Engineering role at Live Oak Bank engages closely with multiple departments and stakeholders across the bank to develop and support its next generation banking platforms. We are seeking a Digital Marketing Engineer to sit at the intersection of marketing and engineering. This role involves building, automating, and optimizing the technical systems that power our marketing efforts.

Responsibilities

• Build and maintain marketing infrastructure, including landing pages, tracking pixels, tag management, and campaign automation tools
• Implement and maintain analytics and attribution systems, ensuring accurate, reliable data capture
• Develop custom scripts and integrations to connect marketing platforms via APIs
• Partner with marketing stakeholders to translate campaign requirements into technical specifications and working solutions
• Optimize site performance, SEO technical health, and page speed for marketing properties
• Set up and maintain A/B testing and personalization frameworks
• Troubleshoot data discrepancies across marketing and analytics tools
• Collaborate with engineering and product teams to ensure marketing tooling aligns with broader technical standards and security practices
• Document systems, workflows, and processes for cross-functional visibility

Requirements

• 3+ years of experience in a role combining marketing technology and software engineering (e.g., Marketing Engineer, MarTech Engineer, Growth Engineer, or similar)
• Proficiency in JavaScript/TypeScript and experience with HTML/CSS
• Experience with Google Tag Manager, Celebrus, pixels, GA4, Google Analytics, GA4, Segment, Mixpanel
• Exposure to Salesforce
• Hands-on experience with tag management systems and analytics platforms
• Experience integrating third-party APIs (CRM, email marketing, advertising platforms, CMS)
• Familiarity with SEO fundamentals and web performance optimization
• Experience with A/B testing tools and experimentation frameworks
• Strong communication skills — able to work effectively with both technical and non-technical stakeholders
• Demonstrated experience on related projects, such as: Building or maintaining marketing landing pages or microsites, Implementing conversion tracking and attribution pipelines, Automating lead routing or lifecycle marketing workflows, Migrating or integrating marketing platforms

Qualifications

• Located at our HQ in Wilmington, NC
• Work sponsorship is not supported, now or in the future

Skills

• Continuous learner that enjoys quickly picking up new technology relevant to their current project

Benefits

For a detailed overview of our employee benefits please visit: http://www.liveoakbank.com/careers/

Pay

The base pay range for this position is $113,880.00 - $154,200.00 per year. Compensation may also include annual bonuses and long-term incentives, subject to various metrics and company policy.

Schedule

A candidate's salary is determined by several factors including travel, relevant work experience or skills and expertise.

Equal Opportunity Employer

Live Oak Bank is an Affirmative Action and Equal Opportunity Employer, Minorities/Women/Veterans/Disabled. We consider applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran status or disability. Equal access to programs, service and employment is available to all persons. Those applicants requiring reasonable accommodation to the application and/or interview process should notify human resources at HumanResources@liveoak.bank. EEO is the Law