Software Engineer 5 - Ads Identity Graph
About the role
As a Software Engineer on the Ads Identity Graph team, you will build systems to deliver the right ad to the right person at the right time leveraging advanced targeting techniques while respecting Netflix member privacy and consent choices. In this dynamic and innovative environment, your contributions will have a significant impact on how we protect member data and privacy. You will collaborate with a team of talented professionals who are deeply passionate about technology and privacy, fostering a culture that values creativity, diversity, and continuous learning.
Responsibilities
- Design, develop, and maintain large-scale Identity Graphs and Identity Resolution services used in advertising or marketing technology.
- Implement and operate both deterministic and probabilistic identity resolution in batch (offline) and near-real-time (online) systems, balancing precision, recall, and latency.
- Architect and integrate identifier collection flows into downstream identity pipelines in a privacy-conscious way.
- Integrate identity signals with DSPs and other programmatic platforms.
- Manage identity integrations with data clean rooms (e.g., privacy-safe joins, audience matching, and measurement) while preserving data minimization principles.
- Embed data governance, privacy, and consent management requirements into system design and operations.
- Handle data at extremely large volumes with big data tools like Spark, and build high throughput low latency distributed systems.
- Thrive in a fast-paced, dynamic environment and effectively manage multiple priorities.
Requirements
- Hands-on experience designing, developing, and maintaining large-scale Identity Graphs and Identity Resolution services.
- Proven ability to implement and operate both deterministic and probabilistic identity resolution in batch and near-real-time systems.
- Experience architecting and integrating identifier collection flows into downstream identity pipelines in a privacy-conscious way.
- Strong background in integrating identity signals with DSPs and other programmatic platforms.
- Practical experience managing identity integrations with data clean rooms.
- Deep understanding of data governance, privacy, and consent management within an identity framework.
- Proven experience in handling data at extremely large volumes with big data tools like Spark.
- Ability to build high throughput, low latency distributed systems.
- Excellent communication, negotiation, and relationship-building skills.
- Knowledge of the ad tech and advertising landscape, including programmatic advertising and digital marketing trends.
Nice to Haves
- Experience working in the CTV space and knowledge of its unique constraints.
- Experience building machine learning modeled targeting with automated objective-based optimization.
- Experience with targeting experimentation.
- In-depth knowledge of regional privacy regulations, e.g., GDPR, CCPA, and CPRA.
- Experience with Privacy Enhancing Technologies (PETs).
Pay
The range for this role is $388,000.00 - $558,000.00. Netflix’s compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options.
Benefits
- Comprehensive health plans and mental health support.
- 401(k) Retirement Plan with employer match.
- Stock Option Program.
- Disability Programs, Health Savings, and Flexible Spending Accounts.
- Family-forming benefits.
- Life and Serious Injury Benefits.
- Paid leave of absence programs.
- Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off.
- Full-time salaried employees are immediately entitled to flexible time off.